Fossils Categorized As Archaic Homo Sapiens Essays - Human Evolution

Fossils Categorized As Archaic Homo Sapiens STUDY GUIDE 9 1.Describe general characteristics of fossils categorized as Archaic homo sapiens, their temporal and geographic range. Exclude Neandertals. Discuss some of the problems associated with the understanding of this fossil taxon. (a) Increased cranial capacity (b) Appear more similar to modern humans (c) Reduced face, less prognathic, greater frontal lobe (d) Thick cranial bones, no chin Archaic fossils have been found in Europe, Africa and Asia. Problems arise because there is very little fossil record and they are too young to date with pot/argon and too old to date with radiocarbon. 2.Over time neandertals have been considered both extremely primitive and nearly modern. Discuss morphological characteristics that distinguish them from both Homo Erectus and anatomically modern sapiens. What does post-cranial morphology indicate about their life histories and life ways in general? MORPHOLOGICAL DIFFERENCES: 1. Larger brains than modern humans 2. Shape of the skulls differed, football shaped 3. Flat front 4. Bulge in the back of the skull 5. No chin 6. Large face and prognathic POST CRANIAL MORPHOLOGY: 1 very robust 2. Heavily muscled 3. Barrel shaped rib cage 4. Very strong hands They appear to be built to endure very cold conditions, they lived during descent into a full glacial period. They needed to be able to conserve heat in a very strenuous environment. 3.Fossil evidence indicates that neadertals were extinct by 25,000 years ago. Identify features of their skeletal morphology, mortality profiles and apparent life ways that might explain their disappearance from the fossil record. Neadertals were very robust, short limbs, barreled rib cage and strong hands that required high levels of calories to survive. They lived very short lives and they exhibited bone fractures and cranial injuries. Bone fractures consistent with rodeo cowboys, suggests that they were taking large prey. They juvenile mortality rate was high also, which points towards the idea that life was very difficult, too difficult for most to survive. 4.Richard Klein and Lewis Binford have taken opposite stands regarding neadertal hunting capabilities. Outline their arguments. Select and defend one position. KLEIN: Claims neanderatls were proficient hunters by the accumulation bison bone in one place, points toward the idea that neandertals were targeting them. The species found were too abundant to be found in one place, unless they were being killed. Also some stone tool marks on meatiest part of bone suggests that they weren't left by scavengers but killed by neandertals. BINFORD: claims that neandertals were only scavengers, most of the bones found were only skull and feet bones. Thus pointing towards the idea that they were killing small prey and scavenging large already made kills. 5.What does the fossil record suggest regarding religious practices and altruistic behavior among neandertal populations? Is the fossil record consistent with respect to these issues? It suggests that neandertals cared for disabled, evidence shows disabilities that required care by other members of the group. Burial recovery of skeletons with bone fractures that suggest they were being cared for, they survived where they would not have without help. Also evidence that they buried their dead, bodies have been found in association of goods. Suggests religious practice and altruistic behavior, contemporary to modern human populations. The Fossil record is consistent to the point where we can assume they were taking care of them, if monkeys and apes can do it so could Neandertals. Political Science

7 ways to get out of a rut when you hate your job

7 ways to get out of a rut when you hate your job Hate your job? Or just feel stuck? Maybe the problem is you and maybe the problem is the job, but sometimes moving on right away is not an option. If this is your situation, there are ways to make walking through the door of the job you despise  more bearable. So even if you’re just sticking around and biding time until you find something more bearable, here are some strategies to find inspiration in the unlikeliest of places.1. Fix what is in your control.What’s the root of your actual problem/malaise? It is possible to find the root of your work blahs and correct it, thus making your job everything it ought to be? Ask yourself which tasks you like vs. hate, what things challenge you, and what things make you unbelievably bored. You can always try and find a way to shift the balance to the good stuff by taking a little initiative and making a good case to the powers that be.2. Examine yourself to see if the problem lies within.Just for a second, forget all the reason s your job is the problem and ask yourself what’s going on with you. Is this job/company/industry right for you? If not, can you move? How long would the process take? If the problem turns out to be your attitude and not your work life, then you can fix that with a lot less logistical mess.3. Think about the big picture.Zoom out and start thinking about your future. Ask yourself what you really want- a sort of mission statement for your career. Make yourself a declaration of purpose, along with rough sketch of where you want to be in 5 years. Then ask yourself how you can get there. Suck whatever marrow you can from the bone you have in front of you while planning how to get the next one. Find your breakthrough moment- when you realize what you want and how you are going to go about getting it.4. Look at the other grass.Think that career across the lawn looks greener and easier? Take some time to watch someone else work and see a) whether their life is actually much different , and (more importantly) b) whether you can infuse something you learn from watching them work into how your approach your own professional journey. You never know what sort of revolutionary methods you can come up with to jazz up your career.5. Surround yourself with positive people.Bond with colleagues who radiate positivity. When you’re stuck in a rut and hate your job, it can be really easy (and sometimes utterly necessary) to fall into the habit of spending all your time with other complaining coworkers. But if you try to spend some time with the people who aren’t quite so jaded, you might just find your own attitude improves by osmosis.6. Do better.Just because your job isn’t all it’s cracked up to be doesn’t mean that you can phone it in or casually fail at it. Keep improving and see if you can get that extra award or certification, or reach that higher bar in order to make a transition out of there much easier. Take online courses. Take you r company up on professional development programming. Start trying super-hard and see what happens.7. Practice self-care.On bad days when you just can’t stand it anymore, don’t despair. Instead, take a quick walk outside to shake off your bad mood. Go take a coffee- or an ice cream- break somewhere in nature. Whatever you do, don’t let your whole mood and demeanor go sour because of small things. Shake it off and get back to the task at hand- improving your situation or finding a path out.

How to Write a History Essay Full Guide for Busy Students

How to Write a History Essay Full Guide for Busy Students A history essay has more or less the same distinctive characteristics as any other essay. The main feature of an essay is the relative ambiguity of the term. Depending on the preferences of the educational institution you attend and your teacher (tutor, professor), your age, academic level and the particular type of essay you’ve been assigned with, the task may be very different in size, purpose, style, accepted language choices, structure and many other aspects. But from a classic five-paragraph type you’ve been dealing with since middle school to freeform university assignments, you are dealing with one and the same general type of writing, and they all follow more or less the same principles. Choosing a Topic for Your History Essay The choice of topic is, hands down, the most important aspect of the entire process. A poorly chosen topic can result in a lower grade, and the essay itself will be a pain to write. First, check the amount of freedom you are given in the matter. If the topic has been assigned to you and you don’t like it, ask the teacher if you are allowed to make any changes. Sometimes even a small alteration of the original task can make your job much easier and more enjoyable. Don’t be afraid to ask – chances are, your teacher will be pleased to see somebody taking the job seriously for a change. Ideally, you should choose a topic that is of personal interest for you. If you are interested in a topic, you are more likely to know more about it than is prescribed by the curriculum and will be able to use this additional knowledge. It is also just plain easier to write about something you are passionate about – or at least something that you have a definite point of view on. If there is no chance of finding a topic you are interested in, try choosing one you just know some unusual additional information about or have an easy access to such information (for example, if your relative or friend works for a Civil War museum or collects Prohibition Era memorabilia). Having an unusual angle or insight can be a great advantage. Study the existing body of research on the topic and get acquainted with basic facts and data concerning the facts, situations and events. Learn what has already been researched and in what detail, what are the most widespread viewpoints shared by the scholars. Judging by your findings you will get an idea of an area that has a lot of supporting information (or vice versa, the one that is mostly unstudied if you want a challenge). However, make sure you are going to have enough material. Narrow down and refine the topic. Remember: academia is all about going deep, not covering as much as possible. An essay and a dissertation may cover the same, very narrow topic – the difference will be in how deep the study is going to be and how many sources will be used. Therefore, the more specific your topic is, the better. You cannot write â€Å"about Ancient Rome†. You have to choose a specific period of its history, an event, a person or an event in a person’s life. Think about what aspects of history you are interested in. Is it biographies? Battles? Parallels and contrasts of societies? Even if the topic is provided by your professor, you still should be able to refine it – at least try to change it if you think it will make it better. Formulate your topic as a question. Make sure you keep returning to this question throughout the process of writing – it is all too easy to drift away from your initial goal. Once you’ve finished, discuss the question of your choice with your professor and find out if it is valid – if you are offered some suggestions on how to change your topic, it is usually better to agree, because your professor has most likely seen enough papers to have an idea which topics work and which don’t. Here are some examples of topics that you can get using this approach: The Role of Hannibal’s Crossing the Alps in the Development of Socio-economic Ties between Italy and Western Europe; The Influence Of Puritanism on Modern American Culture; Margaret Thatcher and Her Role in World History; Anglo-zanzibar War: the Shortest Armed Conflict in Recorded History; Homer: What Influence Does the Semi-legendary Author of The Iliad and The Odyssey Have on History and Literature? Causes and Effects of China’s One-child Policy. Why Was It Finally Replaced by Two-child Policy? Pre-Writing Tips Gather up Your Sources An essay, even a research-oriented one, doesn’t require an extensive bibliography – you simply won’t have enough space to use all the data you’ve gathered. However, you should have at least some books, articles and suchlike in your bibliography to demonstrate your work with sources. Make sure the few sources you use are recent, well-documented and have good reputation. Do Your Research Even if you know the topic well, you should dig a little bit deeper – who knows, perhaps things have changed since you last dealt with it? Study your source while making notes all the time. If you want to make a really good job, start ahead of time – thus you will be able to read more and approach the task better informed. Don’t Neglect Facts that Disagree with You If you find info that makes your point doubtful or outright refutes it, take it into account. Check the source’s credibility. You may want to change your topic or viewpoint based on how legitimate these facts are. Analyze High-Quality Writing on the Topic As you do your research, you will come upon well-written works by other authors on your topic. Take note of such pieces of work and try to analyze them. What makes them better than average? What tips and tricks can you learn from them? Brainstorm Try to think about an original approach to the information you already have and places where you can get additional data. Prepare an Outline Outline what you are going to write about, in any form that is natural for you. It may be a list of ideas to mention in order of importance, a diagram, a mind map or something else entirely. The form is not important – what is important is making it self-explanatory. Make sure it contains everything you intend to cover in your essay so that you don’t forget anything. History Essay Writing Prompts You Must Follow Body It may be a little bit counter-intuitive, but in most cases, you shouldn’t start writing your essay with trying to think about a good title and an attention-grabbing introduction. 4 times out of 5, you will either encounter problems in the course of writing or find your writing drifting in an unusual direction, forcing you to rewrite the title later on. First of all, remember that the body should constitute most of your essay, and you should judge by it when you estimate how much more you can write. Always remember about the word limit and don’t exceed it. However, it doesn’t mean that you should limit yourself while you write: if you feel that you have to say something, do so. You will have an opportunity to trim the fat later on. Avoid using sweeping statements and overly generalized declarations, especially if you don’t intend to prove them. Try not to use personal pronouns or refer to yourself in general – you should try to look as objective and non-judgmental as possible. Make sure you use proper transitions between paragraphs. Don’t start new thoughts out of the blue – make sure you complete dissecting one idea in one paragraph and provide logical connection with the following idea. Don’t forget to address facts and ideas that don’t go hand in hand with yours – otherwise you may be asked to comment on them later on, and it is always better to deal with the opposition on your terms. Title and Introduction Now that the body of the essay is written, you can decide how best to lead the reader to the ideas you want to share. The goal of the title is to get the reader interested in the contents of your essay, make them want to read it. Of course, if you write for class your teacher will read it anyway, but even so, a good title can create a valuable first impression. Try to create a hook – a creative element to attract the reader. It may be an unusual juxtaposition of concepts, a catchy quote from your essay, a thought-provoking statement – it all depends on your topic. Don’t be too general, avoid all-encompassing words like â€Å"life†, â€Å"society†, â€Å"world† and so on, they make you sound too grandiose. Try to be specific and stick to the concepts that are most important for the topic of your essay. As for introduction, it should be consistent with the title, ideally – supporting or continuing the thought started there. The first sentence is always the most important – it builds the first impression about the work in general and you as its author, and it is extremely difficult to get rid of it afterwards. If the reader isn’t obliged to read the essay, he may even stop doing it completely or simply look through the rest without actually reading it. Thus, avoid beginnings like â€Å"this essay is about† or â€Å"N was born in†. Make it interesting, unusual, force the reader to read on. If you cannot jump to the topic of your essay directly from the first sentence, start with the necessary explanations, but don’t take too long or you risk boring your reader. Conclusion Just like the title and introduction, conclusion is best written when the rest of the work is done. In most cases you should align it with the introduction, mostly repeating all the statements or questions you’ve declared in the beginning and either finding them true or disproving them (although it heavily depends on the type of essay you are writing). Try to answer questions like â€Å"What are the implications of my study of the subject?†, â€Å"Have I answered the question I stated in the beginning?†, â€Å"What problems remained unsolved?†. Make sure your arguments and statements naturally lead the reader towards the conclusion you’ve made – don’t start proving things all over again now, the results should be obvious from the rest of the essay by this point. If they are not, you are doing something wrong. The last sentence should be the emotional center of the essay – you should finish on a strong note, not leaving the reader any option but to agree with your point of view. The first sentence motivates the reader to read on and pay attention. The last sentence is what the essay is primarily remembered for. Post-Writing History Essay Tips from Our Expert Writers When you write the last word, your work is far from finished. Now it is time to revise, correct and edit your paper to perfection. Wait If you have time, leave the essay alone for a couple of days, don’t look at it and don’t think about it. This will allow you to see it in fresh light when you do so, and many of the mistakes you’ve missed before will become obvious. Check Your Grammar, Syntax and Punctuation Consult relevant textbooks if necessary, make sure you’ve correctly used symbols like semicolons and dashes. Check the definitions of all the words you are unsure about in a dictionary. If you find yourself using exclamation marks, better remove them – serious academic works aren’t well suited for emotional outbursts. Trim the Fat Carefully reread the entire essay and eliminate every word or sentence that isn’t necessary for the understanding of the whole. Even if you fit in the word count, you may want to make the essay a bit slimmer – just to keep it more dynamic. Remove all the information that doesn’t directly relate to the topic, even if you think it to be really interesting. Check Your Style It should be consistent with academic work: no colloquial or slang words, abbreviations and overly emotional expressions. If you want your work to be taken seriously, be serious. Check the Logic See if your ideas naturally flow from one into another and add the necessary transitions if necessary. Ask Other People Give your essay to your friends or relatives to read and ask what they think. Ask somebody to read it to you aloud – when delivered in someone else’s voice, it may produce a different impression, making obvious the parts that are lacking. Redo if Necessary Don’t be afraid to rewrite the essay in parts or even in its entirety. Sometimes it is necessary to achieve good results.

10 Nickel Element Facts (Atomic Number 28 or Ni)

10 Nickel Element Facts (Atomic Number 28 or Ni) Nickel (Ni) is element number 28 on the  periodic table, with an atomic mass of  58.69. This metal is found in everyday life in stainless steel, magnets, coins, and batteries. Heres a collection of interesting facts about this important transition element: Nickel Facts Nickel is found in metallic meteorites, so it was used by ancient man. Artifacts dating as early as 5000 BC made from nickel-containing meteoritic metal have been found in Egyptian graves. However, nickel wasnt recognized as a new element until  Swedish mineralogist Axel Fredrik Cronstedt identified it in 1751 from a new mineral he received from a cobalt mine. He named it an abbreviated version of the word  Kupfernickel. Kupfernickel was the name of the mineral, which roughly translates as meaning goblins copper because copper miners said the ore acted as though it contained imps that prevented them from extracting copper. As it turned out, the reddish ore was nickel arsenide (NiAs), so its unsurprising copper was not extracted from it.Nickel is a hard, malleable, ductile metal. It is a shiny silver metal with a slight gold tinge that takes a high polish and resists corrosion. The element does oxidize, but the oxide layer prevents further activity via passivation  It is a fair conductor of electricity and heat. It has a high melting point (1453  ºC), readily forms alloys, may be deposited via electroplating, and is a useful catalyst. Its compounds are mainly green or blue. There are five isotopes in natural nickel, with another 23 isotopes with known half-lives. Nickel is one of three elements that are ferromagnetic at room temperature. The other two elements, iron and cobalt, are located near nickel on the periodic table. Nickel is less magnetic than iron or cobalt. Before rare earth magnets were known, Alnico magnets made from a nickel alloy were the strongest permanent magnets. Alnico magnets are unusual because they maintain magnetism even when they are heated red-hot.Nickel is the principal metal in Mu-metal, which has the unusual property of shielding magnetic fields. Mu-metal consists of approximately 80% nickel and 20% iron, with traces of molybdenum.The nickel alloy Nitinol exhibits shape memory. When this 1:1 nickel-titanium alloy is heated, bent into shape, and cooled it can be manipulated and will return to its shape.Nickel can be made in a supernova. Nickel observed in supernova 2007bi was the radioisotope nickel-56, which decayed into cobalt-56, which in turn decayed into iron-56.Nickel is the 5th most abundant element in the E arth, but only the 22nd most abundant element in the crust  (84 parts per million by weight). Scientists believe nickel is the second most abundant element in the earths core, after iron. This would make nickel 100 times more concentrated below the Earths crust than within it. The worlds largest nickel deposit is in Sudbury Basin, Ontario, Canada, which covers an area 37 miles long and 17 miles wide. Some experts believe the deposit was created by a meteorite strike. While nickel does occur free in nature, it is primarily found in the ores pentlandite, pyrrhotite, garnierite, millerite, and niccolite. Nickel and its compounds are carcinogenic. Breathing nickel compounds can cause nasal and lung cancer and chronic bronchitis. Although the element is common in jewelry, 10 to 20 percent of people are sensitive to it and develop dermatitis from wearing it. While humans dont use nickel for any known biochemical reactions, its essential for plants and occurs naturally in fruits, vegetables, and nuts.Most nickel is used to make corrosion-resistant alloys, including stainless steel (65%) and heat-resistant steel and non-ferrous alloys (20%). About 9% of nickel is used for plating. The other 6% is used for batteries, electronics, and coins. The element lends a greenish tint to glass. It is used as a catalyst to hydrogenate vegetable oil.The US five-cent coin called a nickel is actually more copper than nickel. The modern US nickel is 75% copper and only 25% nickel. The Canadian nickel is made primarily of steel. Nickel Element Fast Facts Element Name: Nickel Element Symbol: Ni Atomic Number: 28 Classification: D-block transition metal Appearance: Solid silver-colored metal Discovery: Axel Frederik Cronstedt (1751) Electron Configuration:  [Ar] 3d8  4s2  or  [Ar] 3d9  4s1

Joint Commission on Health Care Organizations Policy Research Paper

Joint Commission on Health Care Organizations Policy - Research Paper Example The analysis of the policy of TJC in accreditation of healthcare organizations shows its strengths and weaknesses, enabling analysts to make informed recommendation of the way to improve it. TJC has the responsibility of ensuring that all the organizations that offer healthcare services improve their services to increase the satisfaction in the patients who receive care from them. This commission has implemented the policy to enhance the healthcare to all people in that it sets regulations that health care organizations have to follow so that they can be licensed to operate within the country. The goal of TJC is to establish safer healthcare systems for all patients in the United States of America (US), and therefore to ensure that all who seek care get quality services. TJC aims at eliminating any form of poor services that may result from poor conditions of health facilities, lack of qualified caregivers and other issues that can the healthcare standard. TJC also aims to ensure tha t patients all over US can receive similar services irrespective of the caregiver or hospital they seek healthcare services across the country. These goals of the TJC are aimed at ensuring equality of healthcare service delivery to all patients and that the services are offered in a safe environment that will enhance the recovery of the people who seek care instead of causing deterioration of their condition, an attribute associated with substandard healthcare delivery (The Joint Commission, 2007). Apart from the basic healthcare services, TJC also offers services such as consultancy, accreditation, publication and education programs that are aimed at increasing the quality of patient care. TJC assist health organizations, health ministries and other stakeholders in health sector to evaluate, improve and implement the patients’ care and increase their chances of safety so that they can recover from their conditions. Through the activities of TJC, the healthcare organizations that offer care demonstrate their value for quality of services in their situations. The success of TJC is assessed through the performance of the healthcare organizations that comply with the policy that determine the way they offer the services they ought to give to all the patients (The Joint Commission, 2010). Explanation of the process of accreditation of health organizations by TJC TJC has implemented a plan, which is used to assess the delivery of services of different healthcare organizations in the world. This assessment is done through a randomized survey of the healthcare organization after a particular length of time to ensure that they are complying with the requirement of the policy. The survey on adherence to stipulated guidelines is carried out after every three years for healthcare organizations, and after two years in laboratories that offer healthcare services to the people in the society. Through these surveys, organizations assessed are analyzed according to the ir different sections of operations to ascertain whether they meet the set standards. Organizations that TJC targets to carry surveys on are not usually notified of the date

Financing New Ventures Assignment Example | Topics and Well Written Essays - 250 words - 1

Financing New Ventures - Assignment Example With such bans being effected by various airlines throughout the world, it translates to the loss of investment revenues. This bans implemented by airline also have serious consequences on crucial trade flows thereby making the prices of medicines and foods. To the investors this marks the beginning of hard times since their businesses both locally in the area that have been affected and abroad in the areas that have ban flights. Both direct and indirect consequence of the outbreak of Ebola has also contributed to the diminished tourism in the areas. The impact of Ebola outbreak is great, but its effect is will not last for long even though its impact will be felt. CDC is working to ensure Ebola outbreak is contained and controlled. With this great steps being taken by the necessary authorities, the fight against Ebola will win ion n the end. As an investor, even though the impact of this deadly disease has been felt worldwide, the process of investment has to continue. The outbreak of the disease is short term hence as an investor I will not pull out and will consider proceeding with my

Managing people Master Essay Example | Topics and Well Written Essays - 2000 words

Managing people Master - Essay Example (Jehn & Mannix (2001) identify three main types of the group conflict: task conflict; relationship conflict; process conflict. Another researcher, Robbins (2005) singles out: functional conflict and dysfunctional conflict. In other cases, conflicts undermine the group process and set the stage for ongoing problems and reduced group effectiveness in the future. Some recent research by Jehn & Mannix (200) examines the longer-term effects of conflict on group performance. The research also considers what they call "task complexity" as a moderating variable, which aligns with the notion of quantitative and qualitative balance in relation to conflict. An alternative view is proposed by (Hede 1990) who states that there two factors are needed to produce conflict: cognitive disharmony and affective disharmony. Group dynamics depends upon group norms, group cohesiveness and group roles assigned to different group members. McKenna (1994; in Hayes 2002) state that there are seven factors influenced group cohesiveness: similarity of attitudes and goals, time spent together; isolation of group from others; threats from outside group, size; stringent entry requirements; rewards for group performance; problems. The small group is a subsystem within the larger organization. As such, it is subject to the same forces as the larger system. The behavior of one group member affects all of the others. Influencing behavior carries beyond the face-to-face meeting. Individual members interact "off-line" in settings other than meeting rooms. Schutz's 3-stage Model will help to identify and describe the main problems occurred in Greenline. According to his model, there are three main stages of group dynamics: stage 1: In or Out (when members unsure about joining, explore relationships); stage 2 - Top or Bottom (when conflicts and power struggles among members), stage 3: Near or Far (members make commitment and clarify relationships; emotional integration of members). Another model of group development is proposed by Margerison & McCann (1995). They explain that a leader or central person is a wheel of the group. Such group is generally more satisfied with the communication pattern and results than the other members. He or she can, however, suffer from information overload and have difficulty making judgments or arriving at a solution. Managers also have the responsibility to establish and maintain the climate of the groups that work in his or her department. When opportunities are provided for free and open discussion, pe ople tend to feel more personal satisfaction and are generally more productive. Another important concept is groupthink. It is defined as "the mode of thinking that persons engage in when concurrence-seeking becomes so dominant in a cohesive in-group that it tends to override realistic appraisal of alternative courses of action" (Irving Janis, 1971: 43). If a group has groupthink, managers who succeed in creating trusting, open exchanges between people and a high level of cohesiveness among members can keep disagreement and conflict in perspective. Problem Identification Greenline many individual elements affect the way the top team operates: the reason

Assigment 1 Research Paper Example | Topics and Well Written Essays - 1250 words

Assigment 1 - Research Paper Example In such a way, it is the hope of this author that through a careful explanation of what the original understanding for how Congress was to operate, the reader can come to an informed understanding with respect to whether or not the current exhibition of duties and governance, as reflected by the current Congress, continues to affects the ideal and definition that the founding fathers originally specified. Naturally, the broader question that this seeks to answer is whether or not the current Congress is abiding by the rules and principles that it was intended to operate within; even more broadly, a discussion and analysis of whether or not this is taking place has a profound level of tangential understanding with relation to whether or not democracy within the American system of governance continues to be relevant or has like so many other forms of governance become corrupted over time. Rubric of Analysis -Discussion of Terms and Analysis of Key Issues and Measurements to be Applied However, before delving directly into a unit of analysis with regards to whether or not the current Congress continues to abide by the norms and precepts that the founding fathers put forward, it is necessary to define the rubric and key terms, as well as measurements, that this particular analysis will engage as a means of answering the question at hand. The first means whereby the potential differential between the Congress that the founding fathers defined and the Congress of today will be with respect to the historical growth and/or constriction of duties that the Congress was responsible for effecting. Secondly, although it may be tempting, the Congress itself is not a singular entity and must be analyzed via an approach that takes into account both unique and distinct roles and responsibilities of the Senate and the unique roles and responsibilities of the House of Representatives (Zharan 2). Within such a way, the analysis will also seek to determine whether or not a blurring of the lines between these two entities has occurred as a result of the similar nature of the business and governance styles that they must engage. Lastly, the analysis will seek to engage the reader with an understanding and interpretation of whether or not deviation from any of these roles and responsibilities that might be noted as a result of the analysis has effectively created a situation by which governance has been reduced or rendered ineffective. It is the final determinant, as measured on aggregate with the other two determinants that will yield the greatest level of inference with respect to whether or not the governmental structure, as it exists today, has so far deviated from the beliefs and precepts of the founding fathers that it is in fact no longer capable of achieving the goals for which it was intended or whether it continues to function, how be it by different manners, much to the same level and degree that it functions over 200 years ago. Congressional Analysis : It does not take much time at all to realize that one of the key claims that individuals oftentimes reference with regards to the diminished role and corrupted bowing use that Congress exhibits is with respect to the means by which the executive branch has effectively emasculated the Congress since the declaration of war for the Second World War

The Critical Nature of Water Essay Example | Topics and Well Written Essays - 500 words

The Critical Nature of Water - Essay Example The fireweed has only recently been observed and has been analyzed at the University of Queenslands marine botany lab by scientist Judith ONeil. Fireweed is a hairy strain of ancient bacteria that flourished on earth 2.7 billion years ago. The poisonous weed, cyanobacteria, has appeared in at least a dozen locations around the globe. According to Weiss, the bacteria has devolved in response to the pollution of the worlds oceans. In an evolutionary sense, bacteria are very adaptable and can quickly mutate to adapt to new conditions (Campbell & Reese 2002 p.340). It is a result of "...overdosing the oceans with basic nutrients--the nitrogen, carbon, iron and phosphorous compounds that... wash into the sea from fertilized lawns and cropland, seep out of septic tanks and gush from sewer pipes". These are not the deadly carcinogens such as dioxin or PCBs. These are the basics of life and demonstrates the critical balance of the quality of our water supply. According to Goudie (1994), this will eventually lead to severe oxygen depletion and result in massive fish kills (p.214). Further destruction is evident in the coral beds of the Caribbean where as much as 80% have been lost in recent years. Weiss says that this "quiet creep of environmental decay" has gone unchecked and largely unnoticed for decades. Scientist Jeremy Jackson stated that, "Were pushing the oceans back to the dawn of evolution, to a half-billion years ago when the oceans were ruled by jellyfish and bacteria". Biology has discovered the problem and biology can prescribe the remedy. The article was a factual account of the destruction of the oceans water. It drew from first hand experiences and quoted biology experts that had researched the problem.

Ralph Waldo Emerson Essay Example for Free

Ralph Waldo Emerson Essay Learning is a natural ability that is wired into many animals DNA; the way that humans should learn has been debated by the various educators because of the endless ways to teach. Teachers and parents take this matter seriously like Ralph Waldo Emerson in â€Å"From Education† and Todd Gitlin in â€Å"The Liberal Arts in an Age of Info-Glut† who created essays on education; and Billy Collins in â€Å"The History Teacher† entail for then and who wrote a poem concerned with the status of education. These people show what the importance of education is entailing what learning should and should not involve; a teacher should respect and have patience for children; a teacher should also let a child have creativity and lessons of the past. Many teens do not respect their teacher which might be because the teacher does not respect them; as the golden rule goes, â€Å"treat others the way you would treat yourself†; Ralph Waldo Emerson in â€Å"From Education† would probably agree with this quote because he strongly believes that, â€Å"the secret of [e]ducation lies in respecting the pupil,† (page 102). Shows that Emerson understood what children are thinking then did something to help them by simply respecting them. Another big issue with education is patience; some people do not have enough patience to guide children to what they are supposed to learn. Emerson also believes that patience is an important part in education, â€Å"to regard the young [children, they require] no doubt, rare patience: a patience that nothing but faith in medial forces of the soul can give,† Emerson was trying to say that someone has to really care in order to teach information to children (page 105). Some people do not see the point in having art classes or history classes; the reason why is because art assists students to express themselves in a way that words cannot along with helping them find out what kind of person they truly are; and history is needed to teach children where they originated from; and to show them mistakes that other people in the past made so they will not make them again. Todd Gitlin in â€Å"The Liberal Arts in an Age of Info-Glut† agrees with this â€Å"[students] need some orientation to philosophy, history, language, literature, music, and arts that have lasted more than 15 minutes,† (page 156) because students need the outlet to express themselves; or if they do not they would not learn morals then they would become exactly what people were trying to stop; as shown in â€Å"The History Teacher† by Billy Collins who stated, â€Å"the children would leave his classroom for the playground to torment the weak and the smart,† all because â€Å"[the teacher tries] to protect his students’ innocence he told them the Ice Age was really just the Chilly Age, a period of a million years when everyone had to wear sweaters. And the Stone Age became the Gravel Age, named after the long driveways of time,† this demonstrates how not teaching children lessons of the past which are the brood violence’ that others committed in history; by not teaching this history it affects children’s behavior in real life (page 143). Morals are right and wrong many people’s morals will differ; this is why teaching them is tricky because the teacher’s morals might not be the same as the parent’s morals. This is why some of the history in textbooks is sometimes just the summary of what really happened but not enough for the main point to be set across unlike in â€Å"The History Teacher† where, â€Å"the Spanish Inquisition [is] nothing more than an outbreak of questions such as â€Å"How far is it from here to Madrid? †,† and â€Å"the War of the Roses took place in a garden, and the Enola Gay dropped one tiny atom on Japan,† explains when a teacher goes too far in trying to protect student’s mind from bad; when only good is taught and everything else is censored then the students become the opposite; because they do not know the consequences of doing bad, which is why history is taught. As teachers and parents they have to let their students make their own choices as shown in â€Å"From Education† Emerson says, â€Å"it is not for you to choose what he shall know, [or] what he shall do,† shows that sometimes a student needs to find out the consequences the hard way, and let them choose what they want to learn (page 143). Education is needed in modern day society to help students and children grow and help the nation; by giving students proper education the teacher are not really helping the students but they are helping themselves. Teaching creativity helps a student express themselves; respect should be given so the student can give it back; patience is needed to help them understand; morals need to be taught through history so the student will make fewer mistakes; these are essential to a good education and an even better future: as shown by the writings of Billy Collins, Ralph Waldo Emerson, and Todd Gitlin.

My company is lays

My company is lays My company is lays FRITO LAYS I am SUBODH KUMAR, owner of FRITO LIMITED, which produces lays. My company was started with a capital of 2 crore on 12th Dec, 2009. The main product of my company is lays. My company also produces other products like energy drinks, popcorns, frosties, chips, etc.But the main product is lays. The name of my corn flakes is FRITO lays .I chose lays because lays are regularly used by people of all age groups in all seasons and the market of lays is high throughout the year. The idea came into mind when I saw a child who did not want to eat that because he did not find it tasty and I decided to make something tasty for all. And the idea worked. I succeeded in making my own cornflakes. Frito lays are made of. Frito lays comes in two sizes the Family Jumbo size, and in the small size, just enough for one person. The Jumbo packets have masks of animals as cutouts, and kids love to have them. The ad is targeted at mothers who are finally going to buy the product which is meant for family consumption. Kids are surely going to demand it,. Ingredients The main ingredients of FRITO LAYS are: EDIBLE VEGITABLE OIL, SPICES, ONION AND CHILLY POWER, CORIADER POWDER, SALT, GINGER POWDER, BLACK PAPER POWDER, TERMARIC POWDER, SALT, AND TARTERIC ACID VARIOUS FLAVOURS: There are various flavours of NUTRILLES corn flakes. NUTRILLES Banana Bite. Delicious strawberries. Mango mania. Chocoleceous Chocà ³s Musculaceous Frostiest for fun. Each one has a distinctive taste to invite Young and Grey to morning taste buds and in a mix, its a jingle to top up with Tropicana fruit mixes for a great Nutritious head start for the day. The best part of lays has always been that it has been a brand ambassador for Fat Free Food which has gone in a big way to reduce FP Ratio. We all know that the Indians have lost the key to healthy living (Healthy Diet and active Lifestyle) because we can never control our Gastronomic desires after reading so many Foodie revs from the likes of Giyani, Karvy and Cowy. Healthy diet means Carbo, Proteins bla bla bla and near to zero Fat and near to zero Sugar. Do we have to remember all this when lays takes care of every nutritive fact on its cover less glossy than Star dust ,but more attractive and more Crispy which makes it the First company in the world to declare its Fat and Sugar levels. Wholesome Facts-Thought for food For all those who think that you should eat like Kings for BF, Lunch and Dinner and those who think that you should starve like Beggars to break weight, healthy BF is the most important way of getting adequate Energy and Nutrition which can be had by wholesome grains and wholesome diet. Complete planned food as per MY PYRAMID means the right combination of Grains-Non refined whole potato, brown rice preferably and refined white rice, wheat or bread if not. Vegetables-Dark Green orange, starchy Vegetables, Peas and Beans. Typically, a NUTRILLES cereal with milk fulfils a major part of BF but will not be complete without Fruits or 100% fruit..It will be no understatement to say that lays contain rich amounts of Carbohydrates, Proteins, Sodium, Potassium, Vitamins, Fibre and an amazing 0.3 grams of Fat only in a bowl full. lays 100 years of commitment to Nutrition can be found in every product that it manufactures and innovates and deserves rich place in the History of Processed Foods. CURRENT SITUATION: MARKET ANALYSIS: MARKET SIZE: The market size of my is large. But it can be changed according to the market demand by changing the price of the Lays. My objective will be to increase the market share of my product. I will develop strategies accordingly. There is considerable competition in the market for my product but as I have developed an all new product in which I have catered all age groups like children ,young, and aged people. So obviously the market size of my product is considerably large. But there are a large numbers of competitors in the market which are threats to my company. For that I have formulated effective strategies to curb their competitive strategies. There is only one big competitor of my company that is a big name in itself uncle chips, that produces a variety of products in this range. PORTERS FIVE FORCES ANALYSIS: Porters 5 forces analysis is a framework for the industry analysis andbusiness strategy development developed by Michael E. Porter of Harvard Business School in 1979. It uses concepts developed in Industrial Organization (IO) economics to derive 5 forces that determine the competitive intensity and therefore attractiveness of a market. 1) The threats of substitute products:- the existence of substitutes lays can be the threats. If I increase price of my productpeople will shift to other substitutes. Also if the competitors decrease the the price ofsubstitutes lays it can also can affect the behaviour of consumer, because the consumer is rational. buyer propensity to substitute relative price performance of substitutes buyer switching costs perceived level of product differentiation 1. The threat of entry of new competitors:-It is also possible that new competitors may enter into the market because it is an ever increasing market that will go for ever. Profitabilitymarket increases the producers or competitors and competition arise so profitability decreases. The existence of barriers to entry (patents, rights,etc.) economies of product differences brand equity 2) The intensity of competitive rivalry:- This is the major determinant of the competitiveness of the industry. Sometimes rivals compete aggressively and sometimes rivals compete in non-price dimensions such as innovation, marketing, etc.I will try to bring new innovations in my product to survive in the market. number of competitors rate of industry growth intermittent industry overcapacity exit barriers 4) The bargaining power of customers The bargaining power of the customers does matter a lot. The ability of customers to put the firm under pressureaffects the customers sensitivity to price changes. buyer concentration to firm concentration ratio bargaining leverage, particularly in industries with high fixed costs buyer volume buyer switching costs relative to firm switching costs buyer information availability 3)The bargaining power of suppliers Suppliers of raw materials, components, and services (such as expertise) to the firm can be a source of power over the firm. Suppliers may refuse to work with the firm, or e.g. charge excessively high prices for unique resources. supplier switching costs relative to firm switching costs degree of differentiation of inputs presence of substitute inputs These factors are likely to affect my company and I will have to accept to their conditions. MARKET SEGMENTATION: I have segmented the market on various basis like: 1) AGE :I made the segmentation on the basis of age. For kids there are various flavours and attractive shapes of the lays. For young there is weight losers that can decrease weight within 15 days. For middle age people there is another kind that keeps them strong and contains anti ageing substances. 2) INCOME:I have segmented the market on the basis of income so every class of society gets benefit from my product. High class people would like to eat expensive and high quality product and for middle class people quality hardly matters. laysbets on localisation to beat others ORIGINAL lays maker Frito has begun exploring new formats of cereal consumption, category segmentation and localisation, with Quaker, HULs Amaze and Nestlà ©s Cerevita beginning to occupy space in the Rs 250-crore small but rapidly growing Your browser may not support display of this image.breakfast cereal market. FRITO Your browser may not support display of this image.India is also in the process of rolling out its relaunched muesli Your browser may not support display of this image.brand Extra and plans capacity expansion at its current plants. Declining to divulge specific expansion plans, Mr Dutta said: We are exploring new formats and expanding the number of offerings. But we wont veer away too much from cereals as it remains our core competence. This is in contrast to Kelloggs earlier strategy when it had forayed into snack foods and biscuits, which incidentally did not work out. Forthcoming expansion plans would include identifying gaps in healthy food consumption and segmenting the ready-to-eat cereal category, a recent example being that of Special weight-a weight management cereal aimed at women and also Frito biggest brand. Your browser may not support display of this image. By volumes, lays remain Frito biggest Your browser may not support display of this image.brand in India, followed by Chocà ³s. Its muesli, available as Just Right in Your browser may not support display of this image.India previously, has now been rebranded extra. FRITO Your browser may not support display of this image.India experiments with localisation are now paying off, with localised variants Your browser may not support display of this image.such as mango and honey and the low-priced K Pack bringing in volumes. The Indian subsidiary is now among the fastest growing markets for the $12-billion based FRITOthough its contribution to the companys global sales remains marginal. My Your browser may not support display of this image.fast-food cereal maker is exporting to other countries in the sub-continent Your browser may not support display of this image.such as Nepal, Sri Lanka, Bangladesh and Bhutan. CURRENT SITUATION: 1) Financial position:- The financial position of my company is good. I have enough funds to compete in market .My company has good financial record. The assets of the company are greater than liabilities that show the company is in good position. The company is earning increased amounts of profit. 2) Skills:- In my company, educated and qualified staff or people are there, who have best abilities and skills. Who have new ideas to compete in market? 3)Time:- In my company there is flexibility in timings. Work occurs in three shifts .This makes the employees feel comfortable at work. 4)People:- In my company FRITO people are Divided into 3 management level. Top level management, consists of managers who make strategies, take decisions andimplement them in company. Middle level management: there aremanagers who follow the order of top level managers and control on lower level management. In lower levelmanagement: there are supervisors and labour. Objectives of FRITO LIMITED: 1) Financial objective: To make the best financial plan. Earn net profit nearly Rs. 1 crore lakh per year. Every year reduce losses nearly 10%. Make reserve surplus nearly 5% per year. 1. Marketing objective: these are following: Introduce a product that all sections of people like and get benefit from it. Capture as many customers as I can get from all sections of society. My objectives will be that the customers are satisfied by my product and they become loyal to my product. My objective will be to increase the sales of the companyand for that I will adopt various strategies like good promotion like advertisements,newspapers,hoardings,brochures,etc. 2. Long term objective: These are following: To make a strongposition in the market for long term. Provide best possible services to the people. To introducenew and nutritious products in market. To forecast the coming challenges of competition in market. Currentsituation: Macro Environment: 1) Economic environment:- The economic conditions of the country affects the sale of a product. The available purchasing power in an economy depends on current income, prices, savings, and debt and credit availability. We must pay careful attention to trends affecting purchasing power, because they have a strong impact on business. If the per capita real income of the country is low then the people will switch to other cheap products in the fastfood.However the high class people will switch to my product. That is why I have segmented the market on the basis of income .I have made lays for various income classes.Various prices of the product are available. 2) Social-cultural environment:- Society shapes the beliefs, values and norms largely defines consumer taste and preferences. This environment directly affects my companys product through consumers taste. 3)Technological environment:- Technology shapes the future of any society. I must constantly watch changes in technology for keeping track of competition and customer wants. It plays an important role in determining the type and quality of goods and services to be produced and the type of plant and equipment to be used. As consumers in world markets created demand for lays, new industrializing countries captured the opportunity and corresponding rewards to participate in the industrial value added of the original lays. These countries were able to participate in the $1.40 of industrial value added reward resulting in the transformation of the required 10 cents of lays to produce the $1.50 box of Frito lays. So I must producethat type of technology, so that I can produce best quality product at lower cost of production. 4) Political-legal environment:- The political environment has a major effect on the way financial services industry carries out their business. Parliament passes out legislation to these organisations who then apply it to business in the financial sector which influence the way they go about their business. The three main forces within the political environment are National and Local government, the EU and different regulatory bodies. These regulatory bodies approach to the supervision of those it regulates will be to apply these principles, other rules, laws, government agencies and pressure groups that influence and limit various organizations and individuals. Consumer behaviour:- It is the study of how individuals, groups and organisations select, buy, use dispose of goods, services, ideas or experiences to satisfy their needs and wants. We study of consumer by following ways: o Demographics:-In this we divide consumer on the basis of variables such as age, family size, gender, income, occupation, education, religion, race, generation, nationality social class. For example I have divided the consumers on the basis of income, age,family size. For example on the basis of family size I have made jumbo packs, family packs. Psychographics:- In this we assess consumers at mental level to determine choices for buying the products. This process includes motivation, perception, learning, beliefs attitudes. Motivation:- It refers to way in which urges, drivers, desires, aspiration, needs direct, control or explain the behaviour of human beings. Motivation has close relationship with consumer behaviour. So with the help of motivation we can calculate the consumer feelings for the product. By the help of effective advertisements I will try to motivate the customers to buy my product. Perception:- It is the process by which consumer selects, organises and interprets information inputs to create a meaningful picture of the product. By the help of advertisements and influential brand ambassadors we can make the customers perceive good about our products. Learning:- It includes changes in our behaviour arising from experience. Most human behaviour is learned, although much learning is incidental. I will try to see how customers have previously responded to the products and how they have reacted to them after buying them once.. Nature of buying decision:-Buying decision includes how the customer evaluates various alternatives to buy the product. It includes various steps like : 1) Problem recognition:- In this the customers see where from the need has risen or the product. Need can arise from various sources like family friends. The need for my product i.e. lays can arise when some friend who is also using my product tells u about it or recommends it for your children. Problem recognition is that result when there is a difference between ones desired state and ones actual state. Consumers are motivated to address this discrepancy and therefore they commence the buying process. Sources of problem recognition include: An item is out of stock Dissatisfaction with a current product or service Consumer needs and wants Related products/purchases Marketer-induced New products The relevant internal psychological process that is associated with problem recognition is motivation. A motive is a factor that compels action. 2) Information search:- Once the consumer has recognised a problem, they search for information on products and services that can solve that problem. Belch and Belch (2007) explain that consumers undertake both an internal (memory) and an external search. Sources of information include: Personal sources Commercial sources Public sources Personal experience The relevant internal psychological process that is associated with information search is perception. Perception is defined as the process by which an individual receives, selects, organises, and interprets information to create a meaningful picture of the world 1. Information evaluation: After the customers search the information about the product they will evaluate various alternatives. At this time the consumer compares the brands and products that are in their evoked set. How can the marketing organization increase the likelihood that their brand is part of the consumers evoked (consideration) set? Consumers evaluate alternatives in terms of the functional and psychological benefits that they offer. The marketing organization needs to understand what benefits consumers are seeking and therefore which attributes are most important in terms of making a decision. 2. Purchase decision:- Once the alternatives have been evaluated, the consumer is ready to make a purchase decision. Sometimes purchase intention does not result in an actual purchase. The marketing organization must facilitate the consumer to act on their purchase intention. The provision of credit or payment terms may encourage purchase, or a sales promotion such as the opportunity to receive a premium or enter a competition may provide an incentive to buy now. The relevant internal psychological process that is associated with purchase decision is integration. 3. Post purchase evaluation:- I will have to check out whether the customers go repurchase or not. After the purchase consumer might like to rationalise the purchase decision. The consumer would go for post-purchases action and uses of products. Post-purchase satisfaction is the function of trade off between the expectation and the performance achieved. Summary of situation analysis ofFRITO LAYS LIMITED. Internal strengths:- The main strength of my product is that it tastes so good, a quick and easy eat on the run food. There are a lot of flavors,lots of crabs. It is cheaper than any other nutrition bar out there .The main strength of my company is quality new innovations in products. The product that is lays meets the requirement i.e. a light and fast food. The main feature of my product is that it is very nutritious and it is manufactured in such a way that it is pure in quality. The strength of my company is that there are a range of flavours in the lays that suits every persons taste. Internal weakness:-The Companys weakness is that the lays industry is becoming more stagnant and there has been a little room for growth. EXTERNAL OPPORTUNITIES:- The main opportunities to my company is that the main competitor UNCLE price is very high and people in India rarely buy that .So I have introduced the different prices for different classes of people. This is the main competitive advantage of my product over other companies. External threats:-The main threat to my company is UNCLE that is the main competitor in INDIA. But in this regard I have adopted certain strategies like I launch products that are traditional in taste so that people like my product. The threats are also from other products that can be used as substitutes. Marketing Research Steps: Marketing Research Approach Once your problem is better defined, you can move onto developing marketing research approach, which will generally be around a defined set of objectives. Clear objectives developed will lend themselves to better marketing research approach development. Developing your approach should consist of honestly assessing you and your teams market research skills, establishing a budget, understanding your environment and its influencing factors, developing an analysis model, and formulating hypotheses. Overall Theory of the Marketing Research Approach What is your overall theory and hypothesis? What do you intend to prove or disprove? What actions are your company willing to take based upon survey results? What are the internal/external roadblocks that will need to be overcome to drive results? Marketing Research Design: I designed the market research in a very effective manner. One thousand consumers were asked a series of questions about the FRITO brands and were shown some initial designs. In particular, the researchers wanted information about the impact of the designs on the shelf, the ease of recognition and the clarity of the brand name and product. The results of the market research confirmed that one design led the field. It highlights the N logo, .. The big advantage of using the N logo was that it was a protectable brand image. Other competitors would not be able to imitate it. Having decided on the new corporate brand icon, the designers had to incorporate it into the design of the packaging for all 29 individual brands. The latest computer technology was used to digitally generate the artwork and the familiar characters such as Snap, Crackle and Pop, Captain Rik and Tony the Tiger were re-drawn in a more modern style. For each product the image was designed to wrap around the box and each side, including the bottom have also been given a strong branded look. The only part of the old design to be kept was the nutritional information, which had itself been re-designed in 1998 and had even received recognition from the Plain English Campaign for the clarity of its explanations. This had already proved to be very consumer friendly and a big success so it was simply incorporated into the new design. It was essential not to alienate consumers with radical new designs and it was important to maintain the individuality of each brand. This is known as the brand equity and means the value of a brand that has been built up over a number of years. Frostiest, for example, keep Tony the Tiger, the familiar blue background and typeface, while FRITO still radiates sunshine and keeps the red and green cockerel. Although the changes in the corporate image were quite radical, the designs of the individual brands retained enough elements to be instantly reco gnisable. Based upon a well-defined approach, a framework for the designing your marketing research design should be apparent. Marketing research design is the most encompassing of all steps in the marketing research process, requiring the greatest amount of thought, time and expertise and is the point at which those less experienced with market research will obtain assistance from an internal market research expert or perhaps partner with an external marketing research provider. Marketing Research Data Collection Marketing research data collection (often called survey fielding) is the point at which the finalized questionnaire (survey instrument) is used in gathering information among the chosen sample segments. There are a variety of data collection methodologies to consider. Market research data collection methods: Computer Assisted Telephone Interviewing (CATI) Internet survey Mail survey Mall intercepts Traditional telephone interviewing Internet panel Mail panel In-home panel Survey Data Analysis Any survey data analysis will depend on how the survey questionnaire was constructed. Less complex survey data analysis can be handled with any of a number of office suite tools, while more complex questionnaire data analysis requires dedicated market research analysis programs. Make the decision: After collecting all information, after analyzing, the next and last step is taking decision. This step is based on above informations. The above information was used to take necessary steps to make changes in the product to cope with the changing tastes. Research result:- After the process, of collecting all the information about my product FRITOS . On the basis of this research result, I will take all the decisions of present as well as future. Marketing strategy: Product:- It may be defined as a bundle of utilities consisting of various product features and accompanying services. My marketing strategy with regard to product will be to show the various features of the product: Nutritious value. Hunger erasing value. Longer shelf life. Good taste Different flavours. Product mix:- It refers to all the products offered by a firm. It should be differentiated from the product line, which refers to the group of products which are classified together for reasons of similarities on any one of the several criteria such as customer needs, market served, channed used, or technology used in manufacture. In my company, the product mix refers to the various products offered to the people like corn flakes,popcorn,frosties,biscuits,energy drinks,chips,etc. Product strength:- The main strength of my product is that it tastes so good, a quick and easy breakfast, on the run food. There are a lot of flavors,lots of crabs. It is cheaper than any other nutrition barred out there. The main strength of my company is quality new innovations in products. The product that is cornflakes meets the requirement i.e. a light and nutritious breakfast. The main feature of my product is that it is verynutritious and it is manufactured in such a way that it is pure in quality. The strength of my company is that there are a range of flavours in the LAYS that suits every persons taste. Product weakness:- The companys weakness is that the cornflakes industry is becoming more stagnant and there has been a little room for growth. Product life cycle Your browser may not support display of this image. The product life cycle goes through many phases, involves many professional disciplines, and requires many skills, tools and processes. Product life cycle (PLC) has to do with the life of a product in the market with respect to business/commercial costs and sales measures; whereas product lifecycle management (PLM) has more to do with managing descriptions and properties of a product through its development and useful life, mainly from a business/engineering point of view. To say that a product has a life cycle is to assert four things: That products have a limited life, Product sales pass through distinct stages, each posing different challenges, opportunities, and problems to the seller, Profits rise and fall at different stages of product life cycle, and Products require different marketing, financial, manufacturing, purchasing, and human resource strategies in each life cycle stage. The different stages in a product life cycle of my productare: 1. Market introduction stage Cost was high Sales volume was low because people were not aware of the product. No or little competition. Demand has to be created. Customers have to be prompted to try the product. Heavy expenditure on the advertisement to make the people aware of the product. Profits are low in this stage. STRATEGIES IN INTRODUCTION: I visualised the various markets which I could enter because I knew that I could not enter all of them at once. I analysed the profit potential of each product market singly and in combination and decided on a market expansion path. Then I moved the product into another market .I then surprised the competition by developing a second product for another market. I then took the second product to the first market and then launched a third product for the first market. My game plan worked and I served the market with two or three products. 2. Growth stage costs reduced due to economies of scale and Sales volume increases significantly. Profitability. Public awareness. Competition begins to increase with a few new players in establishing market. Prices to maximize market share. STRATEGIES IN GROWTH STAGE:I improves product quality and added new product features and styling. I also entered new market segments. I also increased distribution coverage and entered new distribution channels. Also shifted from product awareness advertising to product preference advertising. I also lowered the prices to attract the new layers of price sensitive buyers. 3. Mature stage Costs are very low as you are well established in market no need for publicity. sales volume peaks increase in competitive offerings prices tend to drop due to the proliferation of competing products brand differentiation, feature diversification, as each player seeks to differentiate from competition with how much product is offered Industrial profits go down. STRATEGIES IN MATURE STAGE: Converting non users. Entering new market segments. Winning competitors customers. Use the product on in new ways. Improve the product. 4. Saturation and decline stage Costs become counter-optimal Sales volume decline or stabilize Prices, profitability diminish Profit becomes more a challenge of production/distribution efficiency than increased sales. STRATEGIES INDECLINE STAGE: I increasedth

A Risk Neutral Framework For The Pricing Of Credit Derivatives :: Business Finance Essays

A Risk Neutral Framework For The Pricing Of Credit Derivatives 1. INTRODUCTION Considerable research effort has gone into Credit Derivatives since the early 1990’s. The roots of credit derivatives can be traced back to the notion that the credit risk of a firm can be captured by the credit rating ascribed to it. This premise is also the cornerstone of loan pricing and credit risk management models the world over, including J.P. Morgan’s CreditMetricsTM. Empirical research enables the predictability of the event of default as well as the Loss in the Event of Default (LIED). This information is expressed in terms of a ‘transition matrix’ - a matrix that traces out the probabilities the migration of a firm’s credit rating. Rating agencies such as Standard & Poor (S&P) provide transition matrices computed from periods of data about bonds - default record and post-default behaviour in the US markets. Lack of adequate data precludes the computation of such matrices in the Indian context, although it is possible to map ratings of Indian rating agencies such as CRISIL onto S&P ratings. 2. TYPES OF CREDIT DERIVATIVES Here is a brief description of some popular types of credit derivatives: 2.1 Credit Default Swaps A credit default swap provides a hedge against default on some payment, such as a bond. The counterparty buying credit protection pays the provider a certain amount in return for a guarantee to make good the loss in the event of default. 2.2 Total Return Swaps In this contract, the ‘payer’ gives a ‘receiver’ the total return on an asset in return for the returns on a benchmark asset, typically a risk-free asset. The payer has thus eliminated the risk of default in return for a lower but certain risk-free rate of return. 2.3 Credit Spread Derivatives Credit spread derivatives take the form of credit spread options, forwards or swaps. A credit spread call option, for example, is a call option written on the level of the spreads for a given bond. The option, thus increases in value as the spread increases, so that the value of the bond is protected. 3. RISK-NEUTRALITY Hypothesising the existence of a ‘risk-neutral’ world is extremely useful in the pricing of instruments whose value is derived from a stochastic process. In the real world, the present price is less than the expected net present value of the likely outcomes in future. Thus, for example, if the price of a commodity can become either Rs.

deviance :: essays research papers

Deviance is an individual's or group's behavior, ideas, or attributes that some people in society find offensive, wrong, immoral, sinful, evil, strange, or disgusting. This definition consists of three parts. Expectation: Some behavioral expectation must exist. Violation: There must be a real or implied violation of the expectation Reaction: An individual, group, or society must react to the deviance The strain theory by Robert Merton believes that American society pushes individuals toward deviance by overemphasizing the importance of monetary success, while failing to emphasize the legitimate means to achieve that success. Cultural Transmission Theory by Edwin Sutherland states that deviants learn patterns of behavior form the people with whom they associate on a regular basis. Not only do they teach us the techniques for committing deviant acts, but also a set of beliefs and attitudes that justify or rationalize the behavior The Anomie Theory was coined by Emile Durkheim and it refers to the condition of normlessness, in which values and norms have little impact and the culture no longer provides adequate guidlines for behavior. Deviance is also thought of as an individual choice because it appears that the consequences of doing it are more desirable than the consequences of doing something else. The choice is as simple as weighing the pros and cons. Biological theories are a bit weak due to all the exceptions to the rule. William Sheldon proposed that deviance is in the body type. Other theorists say its in the extra Y chromosone Psychologists have attributed antisocial behavior to the conscious mind being too weak to overcome the strength of the id. Labeling theorists attempt to explain how cultural and individual perceptions create and sustain deviant idetities. A deviant is not different from you or I, they are just labeled deviant successfully. Has led sociologists to distinguish between primary and secondary deviance. Primary deviance is the original behavior that leads to the application of the label to an individual. Secondary deviance is the behavior that people develop as a result of having been labeled Functions of Deviance Deviance actually helps teach society's rules providing illustrations of violation. It is functional in that it 1) causes the group's members to close ranks 2) promotes group solidarity 3) help clarify what society really believes in 4)teaches normal behavior by showing us what is abnormal. Durkheim stated that deviance is "an intergral part of all healthy societies." There seems to be a disjunction between means and ends, such as the emphasis on wealth and success without many legitimate means to achieve them.

An Inspector Calls 13

We don’t live alone. We are members of one body. We are responsible for each other. How does Priestly present this theme through the use of character, action and dramatic devices? ‘An Inspector Calls’ by ‘J. B Priestly’ is a post world war 2 drama set in 1912. The play is set in the industrial town of Brumley, the play is set in the front room of the Birling household. The play follows the classical unities rule where the play is set in one place, this allows future interpretations of the play to be less imaginative in where they set it, but it does mean that they can add more detail to the set as it never changes.The Birling family is a lower upper class family who have benefited from the industrial revolution. In the Birling family there are four members and one soon to be member of the Birling family; there is Mr Arthur Birling, Mrs Sybil Birling, Sheila Birling and Eric Birling. The soon to be family member is Gerald Croft. During act one they get a visit from Inspector Goole. Inspector Goole is a very secretive character who likes to keep his card close to his chest. The inspector is here to piece together events that led to a girl’s suicide; this girl is called Eva Smith.Pristley is socialist, he believes in equality between everybody; he uses the inspector as his mouthpiece for his socialist views. The Birling family have capitalist views, these are that not everyone is equal; you have to work and earn money to be successful. They are also quite a smug family, who only have interests for there own priorities. The Inspector wants to teach the Birlings about social responsibility; social responsibility is about looking after everyone is your community, not just your own interests.The play itself is set in 1912, but it was written in 1945 and first performed in 1946. This gives the audience hindsight into events that have happened in between that time. Mr Birling mentions the Titantic being ‘unsinkable, absolute ly unsinkable’, although the audience knows this isn’t true as the Titanic sank on its maiden voyage. The characters in ‘An Inspector Calls’ are very important, as they’re views and beliefs play a huge part in the story. Mr Birling is self-centred man, with only interests in money. He believes money is more important than people.He would rather sack someone instead of giving them a small pay rise, even if they were a very skilled worker, as in the case of Eva Smith. He is an avid believer in capitalism, he is a social climber, he started his business with nothing and climbed up the social ladder to where he his now. Mrs Birling is a very arrogant and snobby person; she chairs a charity called the ’Brumley Women’s Charity’. It was set up to help unprivileged women try get back on there feet if they are exceptionally poor. Although, Mrs Birling uses it as a social status to make her look like an individual that has social responsi bility.Mrs Birling is the complete opposite, she abuses her position as chair of the board, she has a big influence on the board, which she uses to turn down Eva Smiths application. She has the least respect for the Inspector of all the characters. She tries – unsuccessfully – to intimidate him and force him to leave, then lies to him when she claims that she does not recognise the photograph that he shows her. Gerald Croft is the fiance of Sheila. Gerald is the son of a very wealthy business man who is in a trade war with Mr Birling and his company.Gerald and Sheila coming together in marriage is seen as a huge gain towards a partnership between the two businesses. Gerald is in his fortys, he has views of both the older generation and the younger generation. The inspector is worried that Gerald will follow the views of the older generation. The inspector see’s the younger generation’s views as the way forward in life as the older generations views are ca pitalist and self-centred. The two younger characters in the play, Eric and Sheila Birling are seen by the inspector as a shining light of hope for the future of the family as there views are open to new ideas.Eric is seen by his parents as being venerable so they have kept him on a close watch. Eric seems  embarrassed and awkward right from the start. The fist mention of him in the script is  Ã¢â‚¬Å"Eric suddenly guffaws,†Ã‚  and then he is unable to explain his laughter, as if he is nervous about something. (It is not until the final act that we realise this must be because of his having stolen some money). Sheila is the fiancee of Gerald; she has views of the younger generation, but let her anger come over her when in the clothes shop Milwards in which Eva Smith worked in.Sheila used her famiy’s wealth to force the Milwards manager to sack Eva because Eva smirked; Sheila claimed that Eva was mocking her. Although she has probably never in her life before consider ed the conditions of the workers, she shows her  compassion immediately she hears of her father's treatment of Eva Smith:  Ã¢â‚¬Å"But these girls aren't cheap labour – they're people. † Within  the play  Ã¢â‚¬ËœAn Inspector Calls’, Priestly uses numerous dramatic devises to get across his message of moral, class and political influence.The first hints of his central themes are imposed when Priestly describes the scene and setting of the first act. An immediate perception is given off towards the audience of ‘heavily comfortable house. ’ With this being a place of constant setting, a reflection of real time and naturalism is released. The lighting prescribed for the scene also creates the mood of  the play. Priestly states within his stage directions the lighting should be ‘pink and intimate’ prior to the inspector arrives a shaded glow of rose tint then should grow ‘brighter and harder’.In context and example of th ese stage directions are as pursued. ‘The dining room of a fairly large suburban house, belonging to a prosperous manufacturer. It has good solid furniture of the period. At the moment they have all had a good dinner, are celebrating a special occasion, and are pleased with themselves’. Another devise used to enhance  the play  writer’s dramatic concepts is the use of dramatic irony. These are used when the knowledge of the audience exceeds those of the characters within  the play.This technique of dramatic irony is in attendance when Mr Birling makes self-assured conjectures about the coming war and the ship Titanic being unsinkable. For example Priestley uses techniques to expose Birling’s naivety and generation gap. Tension is also secured throughout  the play  as each character holds significant connection with the suicide victim, Eva Smith, who represents the universal populace. By making Eva a representation rather than a real character the moral of  the play  is taken more literally. The contribution from each character also produces a deeper and more involved structure towards  the play’s plot.Timing which features as a critical decisive; with stage directions of speech, movement exits, entrances and sounds. A strategic illustration of this is the arrival of the Inspector instantaneously, subsequent to Mr Birling notifying Gerald about his imminent knighthood and regards of how ‘a man has to look after himself and his own. ’ The Inspector, the true mouth piece of Priestly adds a dramatic tone. The character is directed with the use of pace and tension and presents each idea and enquiry without conjunction, by observing and exposing each statement from an individual’s account.This method slowly throws light on the core of Eva’s life and the real effect of classes on a wider population. Inspector Goole is the eponymous character in An Inspector Calls' by Priestley who has many f unctions. Primarily, he is introduced to the play to interrogate the Birling  Family  and Gerald Croft, but Priestley also uses him to move the plot forward and as a device for the writer to voice his opinion, furthermore he controls movement on stage, encourage the characters and audience to learn from their mistakes and to create moments of tension and mystery.The Inspector creates moments of tension in the play, mainly at the end of Acts One and Two where something happens and the audience is waiting for someone to confess their relation to the death. Inspector holds up a hand. We hear the front door. They wait, looking towards the door. Eric enters, looking extremely pale and distressed. He meets their inquiring stares. Curtain falls quickly. At this moment, the audience would be on the edge of their seat and because the Three Acts are continuous, this act change is just in the right place for creating a cliff-hanger.This also happens at the very end of Act one where I have quoted above, and these moments aren't just at the end of the acts, they can also be in the middle caused by a passing comment. â€Å"Naturally I don't know anything about this girl† claims Mrs Birling. Inspector â€Å"well, we'll see, Mrs Birling†. This is just a very short sentence but it gives the audience a hint of what is to come next and that Mrs Birling has a connection to the death and they just want to find out what it is. I think the Inspector is very successful in putting Priestley's point across and that he captures the audiences' attention really well with his gripping speech.The Inspector is the creator of all of the drama, tension, intrigue and mystery in the play An Inspector Calls' and he is used incredibly well to capture the audience’s attention. I think that Priestley, as well as using him as the main character in terms of development in the storyline, has really just used him to echo his own views. This is to give a rather obvious moral to t his play saying that everybody's actions affect everyone else and no one should be selfish as it could influence someone's life greatly in a chain of events. Priestlys message is still relevant as the gap between the classes is ever increasing,

Disposal of Offal and Environmental Concerns Essay

People complain about the much slower disposal of offal and other animal waste thrown uncovered in the midst of residential areas after sacrificing of hundreds of thousands of animals by the citizens as the necessary ritual of Eid ul Azha. Such highly random throwing of animal waste could cause an outbreak of infectious diseases anytime in the overcrowded residential areas. Dwellers of various parts of the country had been pinning great hopes to the revival of town administrations, after the gap of a long time, for resolution of their long-pending municipal and civic problems, especially unattended piles of garbage nearby to densely populated residential areas, posing serious health hazards to their residents. Town administrations claim to have made effective arrangements for the removal of offal and cleanliness during Eid ul Azha. The concerned public quarters said that the sanitation and cleanliness situation had been a lot better in residential areas. In several instances, especially in far-flung areas, offal and other animal waste remained unattended in open grounds and alleys from dawn to dusk. In some brazen incidents, the stray dogs and scavenger birds were found tearing up and devouring upon these openly thrown pieces of offal and other parts of animal waste, creating serious health and civic problems. In some areas civic situation had been already pathetic with sewage overflowing on several of the major roads of city and with these scattered unattended offal and other parts of animal waste, the situation has been quite messy in the area with the passage of Eid ul Azha days. In several residential parts, people on self-help basis and privately hiring the services of sweepers disposed of offal and other animal waste and also undertook health preventive measures as till late evening there had been no disposal work by the town administration. Management practices -an overview: Appreciable practices: * Every town administration had designated its own offal collection and dumping points for proper disposal of offal and animal waste. These trenches for disposal of offal would be filled after the third day of Eid ul Azha. * Extensive insecticide fumigation and aroma spray carried out in residential areas to prevent the outbreak of contagious diseases and ameliorate the civic and sanitation situation in major residential areas of the city. * The management has failed to dispose of the intestines, offal and carcasses of sacrificial animals the jurisdiction during the Eid ul Azha. * A visit revealed that sanitary workers of the civic body did not bother to clean the areas of scattered entrails of the sacrificial animals, which were still lying along the main road. * The management before the Eid-ul-Azha had divided the city into zones for effective implementation of the action plan, especially prepared for cleanliness. * To keep the city clean and remove remains of the sacrificial animals cancellation of leaves of the Sanitation staff was announced to work round-the-clock in three shifts. * In many major cities the authorities made deep ditches for the proper disposal of the of offal and animal flashes while Lime powder also being sprinkled and applied to garbage trolleys and sacrificial places to avoid pollution and rush of birds. * The vehicles and staffers used by the Town administration for emergency duties for disposing of offal after sacrificing of animals, proved to be too less in numbers given the heavy volume of task. Malfunctioning of administration: * The inhabitants have been urging the administration high-ups to ensure cleanliness of the entire city on emergency basis to avoid nauseating odor and related problems. * It was also observed that in most parts of the capital city excluding posh areas people have not thrown the offal and other wastage of sacrificial animals at prescribed places. * The improper disposal of offal and wastes is not only polluting the environment but also disturbing the aerial traffic in the airspace near the airport. After the slaughtering of animals near railway tracks, the intestines, offal and other wastes need attention of the authorities to prevent people from spreading pollution in jurisdiction of airports and cant areas. * Birds pose a safety threat to airplanes, especially during landing and take-off. When birds strike an aircraft traveling at high speed, the impact can sometimes be dangerous. Despite Pakistan Air Force (PAF) awareness campaign before Eid, the locals as well as the municipal staff could not ensure quick and safe disposal of the remains of the sacrificial animals in the jurisdiction of the airport. * The surrounding area’s pollution attracted birds and causes problems to the pilot. The removal of dirty flashes and meet of animal from the sites of slaughtering centers is direly needed in order to avoid any misshape. * Some residents throwing the animals` waste into narrow drains, causing stringent smell in their locality. * Suburbs were specially ignored by the sanitary workers of the civic body where remains of the sacrificial animals had created serious problems for residents. The Irony: The reckless attitude of the local municipal administration and residents not caring for cleanliness could also cause diseases. There is severe need that municipal administration should ensure that the waste of each animal should be dumped in deep ditches to avoid pollution as well as rush of birds toward slaughtering sites in the city. Those people who violate law and leaving animal wastes on open surface of the earth must be charges with heavy fine to forces them to keep the environment clean. Measures to be taken: * A consolidated strategy should be adopted on the occasion of Eid-ul-Azha for sanitary arrangements and disposal of offal of sacrificial animals. * Cleanliness is an article of faith and as a nation, it is a collective responsibility to keep the surroundings clean. * Cleanliness arrangements should be ensured on Eid as well as Taroo and Maroo at any cost and stern action should be taken against the persons burning â€Å"Siri Paays† (head and feet of sacrificial animals) on the roadsides as it causes environmental pollution. * The administrative officers and officials displaying negligence towards sanitary arrangements during Eid days will not be spared. * Ban on the sale and purchase of sacrificial animals in the city should be strictly implemented and this business should be carried out only at the points specified for this purpose. * A vigorous public awareness campaign should be launched for maintaining cleanliness during the Eid days and disposal of animals waste and the assembly members should personally supervise the Eid arrangements. * The Chief Minister directed that complaint cell regarding cleanliness arrangements should be activated and it should work round the clock to redress public complaints. * Modern technology should be utilized for the supervision of the sanitary staff and planning should be made for this purpose with the assistance of Information and Technology Board. * Volunteers should also be deputed for sanitary arrangements on the occasion of Eid. * Special bags should be given to the citizens for disposal of animal waste while special centers should also be established for the collection of offal from where it will be taken and destroyed at specific places in a proper manner. References: 1. http://www.thenews.com.pk/Todays-News-4-140017-Slow-disposal-of-offal-irks-residents-in-many-areas 2. http://www.brecorder.com/general-news/172/1252726/

Geography Synoptic Essay

With reference to examples, assess the degree to which the level of economic development of a country affects planning and management in urban areas. The economic development of a country can be defined as the growth of industry, wealth, employment and the level of urbanisation. The planning and management issues that are linked to economic development, are those associated with processes such as urbanisation, suburbanisation and counter-urbanisation of cities. These may include pollution of water, air and noise.Other issues may be the increase in transport and waste, created by people living, travelling through and working in urban areas. These problems need solutions, which often leads to planning and carrying out redevelopment of urban areas. The effects of urbanisation on a city can be seen in Sao Paolo, a newly industrialised country in Brazil where housing improvement schemes are evident. Furthermore we can see issues of planning and management in the UK, a more economically de veloped country, due to increasing re-urbanisation and suburbanisation.Using these 2 counties of different levels of development, I will be able to eventually assess to what extent the level of economic development will affect planning and management of cities. Urbanisation (the movement of people from rural to built-up areas) in Sao Paolo is increasing rapidly. Being the largest city in the southern-hemisphere, with a population density of 21,000km2, it is constantly growing in size. However the rate of increase is slowing, along with the reduced rural-urban migration and natural increase rates.The population of central areas is also decreasing; a pattern that mirrors that of cities in more affluent parts of the world. The city was initially increasing in size because it was a ‘centre of agriculture’, with exports including coffee and cotton. The city continues to develop today as an industrial centre with manufacturing and services. These industries offer reliable emp loyment to people living in rural areas where the main industry of agriculture is unreliable. Another pull factor is its temperate climate in comparison to the tropical low-lands surrounding it.The huge population means that social provisions are of a much higher quality, including education and healthcare. However this movement of people into the city brings its problems, mostly in the variation of quality of life. Although a prosperous city, it does have the highest unemployment rate in Brazil at 5. 3% in August 2012. The contrast between rich and poor is very extreme. A survey of living standards carried out in 2002 revealed that HDI indexes for Sao Paulo varied from the Portuguese national average to Sierra Leone’s (the world’s poorest country. This is reflected by the housing available in the city, from condominiums (luxury housing blocks), to corticos (inner-city dilapidated accommodation) and favelas (illegal slums. ) It was estimated that the sub-standard housi ng occupies 705? of Sao Paolo, and that 605? of population growth in recent years, has gone straight to the favelas. Not only are these areas unsightly and extremely over-populated at 100,000? , absolute poverty is present. The services and infrastructure are inadequate, with little running water, drainage or rubbish collection and many open sewers causing diseases like cholera and dysentery.Many are unemployed and try to find work in the informal section of the economy. The pollution in the city is high, with 255? of Brazil’s vehicles circulating Sao Paolo. However, improvements are being made: air quality is improving with the reduction of sulphur dioxide and lead levels, although ozone and carbon monoxide are still of concern. $1 million is spent each day on rubbish collection and with only 2 landfill sites in 2001, there isn’t enough space for all the rubbish created. However, urbanisation is decreasing and urban regeneration is taking place to improve living condi tions for those already living there.Housing improvement schemes are aiding the regeneration of the city. Favelas have been the main target since 1990, when the city- funded community groups allowed families to renovate their existing homes to include electricity. Despite great publicity only 8000 houses were built, which would on average house 40,000 people (in comparison to the 100,000 living in the favelas. ) Improvements have been attempted since, for example in 2000, when investment was put into Santo Andre. The aim was to alleviate poverty by providing work for entrepreneurs, community healthcare workers and literacy programmes.So although this is an LEDC/RIC, it still faces overpopulation problems; it does seem that the planning and management changes are aiding the over-population problem and improving the overall quality of life. In contrast Notting Hill is in the UK, an economically developed country with an average GDP (ppp) per capita of $35,494 in comparison to $11,719 in Brazil (World Bank 2011). Notting Hil is an area of London, an example of re-urbanisation; when people move into the city centre or inner city due to regeneration.Gentrification is what has happened in Notting Hill, as individuals moved into old housing that was formerly in a state of despair and refurbished and improved it. This changed the composition of the whole neighbourhood, because the affluent newcomers displaced the low-income groups that formerly lived there. Often the new comers work in professional or managerial jobs. A positive outcome of this is that more affluent people have been attracted to the area and therefore their purchasing power is much greater.This means that some house prices now rival those of upmarket Mayfair, but it has meant that the area has become more prosperous. The demand for services to meet the needs of these new-comers has meant new bars and restaurants and services of a higher status. In turn this brings employment to the area for those in d esign, building, decoration etc. Not only is this a hotspot for people such as Stella McCartney, but it is also a popular area for families. There are parks and communal gardens making the area extremely desirable to those who can afford it.The film ‘Notting Hill’ gave the area huge amounts of publicity, despite the fact that gentrification was well established by this time. There are lots of well known and expensive restaurants that line the streets to accommodate the affluent people coming to the area. These include The Westbourne Pub, the Lazy Daisy Cafe and the Goulbourne Road Area. However, there are negative impacts; unfortunately those who lived here before the gentrification are finding it increasingly difficult to either buy houses or afford the living costs of the ones they already own/ rent – the average house price is ? ,320,599. This also means that private rentals are starting to decline, as more and more properties are purchased. Furthermore the fr iction between residents and newcomers can cause crime to increase (seen during the 1976 riots. ) An article in the Daily Telegraph by Ross Clark revealed, â€Å"Parts of Notting Hill are still run-down and prone to crime. ’ However in general it is clear the Notting Hill is a very desirable area for the people who have sufficient income to live there.Transport has also been managed in Notting Hill, and this year (2012) the Metropolitan Police would like to restrict the use of roads in specified ‘safety zones’ by both vehicles and pedestrians which in turn would reduce pollution from cars and overcrowding of people. Also London has the famous congestion charge which has recently been extended to Notting Hill at ? 8 on the day or ? 10 on the day, once again reducing pollution and congestion. Equally this area has a tube station and many bus routes, facilitating travel during the ban of cars, and reducing carbon emissions per person.Waste is also heavily managed i n this area with ‘Monash Waste Transfer and Recycling’ which is managed by the City Council. Not only can people dispose of waste and stop it littering and polluting the water and streets, but it also gives residents a chance to recycle, reducing the amount put into landfill, and reducing the amount of unrenewable resources we use. Equally in the U. K. the opposite is also happening with counter-urbanisation, where people migrate to rural areas, often ‘leap-frogging’ the green belt to get away from the pollution and crime that cities are famous for.This is often families who increase the affluence of an area but unfortunately this means they work in professional or managerial jobs which requires transport links to the city, and services for the whole family within the rural area. For example Crosby in the Isle of Man. The ‘A1’ commuter route has been extended, which although facilitating travel, may also increase congestion and pollution toward s the rural area, which almost defeats the point of ‘clean and peaceful living. In addition modern facilities are in demand from the families; extentions, garages etc. A perfect example being the Eyreton Barn Conversions. However, this would provide work for the construction industry within the village, benefiting the local economy. However, the addiction of all these services, including a refurbished play park and BMX track, although necessary for recreation of young people within the village, are arguably expanding what should be a centre of agriculture.Expansion can also be seen in Ballawattleworth Estate, Peel in the Isle of Man where people are moving from the centre of the city to the outskirts (suburbanisation. ) Once again this has meant the increase in the building of schools. At the Queen Elizabeth II high school a new dining room, classrooms and KS5 learning Centre have been necessary to cater for the increased intake of pupils as more people move to the area. When comparing LEDCs and MDCs it is vital to take into account other, wider issues.For example LEDCs may have more natural disasters and less revenue to deal with them. In Brazil between 1980 and 2010 there were 146 natural disasters and over 4000 people killed; in the UK there have been 67 with only 751 killed. Therefore planning and managing an urban area which is more prone to natural disaster is going to pose far more problems socially, economically, environmentally and politically. Not only is it more difficult, but the country as a whole can’t afford the damage so has to seek aid from other countries.A lot of natural disasters are also weather related, for example the floods in Brazil, due to the tropical climate. Located right next to the equator, it is a perfect target for tropical down-pours as the rising condensation comes straight down again as precipitation. Furthermore pollution is a much larger issue in Sao Paolo due to the favelas with open sewers; in the UK clean d rinking water and plumbing mean that pollution isn’t an issue. Finally, the health issues created in the favelas mean that healthcare is needed for more people than in the U. K.This is economically counter-productive for the city as paying more health-care for residents also means less money available for improvement of the areas that need it. Whereas in the U. K. the NHS means healthcare is free, although diseases such as cholera don’t need treatment as working sewers are something we already have. In conclusion, I think it is true that the level of economic development has an impact on planning and management issues. If a country such as Brazil had more money then they would be able to combat poverty and sanitation by demolishing the favelas.As an MDC we do have the funding to lessen the issues, but in 200 years time Sao Paolo will have developed demographically and moved to stage 4 of the DTM. With a slower increase or stable population they may find regenerating mu ch easier, as there will be less people to cater for. Notting Hill expanded during the 19th and 20th Centuries due to rural to urban migration and by the 1950s slum conditions affected the area and poverty took hold – much like the current state of Sao Paolo. Gentrification and re- urbanisation may occur here too when and if the economy can support it.