The Critical Nature of Water Essay Example | Topics and Well Written Essays - 500 words

The Critical Nature of Water - Essay Example The fireweed has only recently been observed and has been analyzed at the University of Queenslands marine botany lab by scientist Judith ONeil. Fireweed is a hairy strain of ancient bacteria that flourished on earth 2.7 billion years ago. The poisonous weed, cyanobacteria, has appeared in at least a dozen locations around the globe. According to Weiss, the bacteria has devolved in response to the pollution of the worlds oceans. In an evolutionary sense, bacteria are very adaptable and can quickly mutate to adapt to new conditions (Campbell & Reese 2002 p.340). It is a result of "...overdosing the oceans with basic nutrients--the nitrogen, carbon, iron and phosphorous compounds that... wash into the sea from fertilized lawns and cropland, seep out of septic tanks and gush from sewer pipes". These are not the deadly carcinogens such as dioxin or PCBs. These are the basics of life and demonstrates the critical balance of the quality of our water supply. According to Goudie (1994), this will eventually lead to severe oxygen depletion and result in massive fish kills (p.214). Further destruction is evident in the coral beds of the Caribbean where as much as 80% have been lost in recent years. Weiss says that this "quiet creep of environmental decay" has gone unchecked and largely unnoticed for decades. Scientist Jeremy Jackson stated that, "Were pushing the oceans back to the dawn of evolution, to a half-billion years ago when the oceans were ruled by jellyfish and bacteria". Biology has discovered the problem and biology can prescribe the remedy. The article was a factual account of the destruction of the oceans water. It drew from first hand experiences and quoted biology experts that had researched the problem.

Ralph Waldo Emerson Essay Example for Free

Ralph Waldo Emerson Essay Learning is a natural ability that is wired into many animals DNA; the way that humans should learn has been debated by the various educators because of the endless ways to teach. Teachers and parents take this matter seriously like Ralph Waldo Emerson in â€Å"From Education† and Todd Gitlin in â€Å"The Liberal Arts in an Age of Info-Glut† who created essays on education; and Billy Collins in â€Å"The History Teacher† entail for then and who wrote a poem concerned with the status of education. These people show what the importance of education is entailing what learning should and should not involve; a teacher should respect and have patience for children; a teacher should also let a child have creativity and lessons of the past. Many teens do not respect their teacher which might be because the teacher does not respect them; as the golden rule goes, â€Å"treat others the way you would treat yourself†; Ralph Waldo Emerson in â€Å"From Education† would probably agree with this quote because he strongly believes that, â€Å"the secret of [e]ducation lies in respecting the pupil,† (page 102). Shows that Emerson understood what children are thinking then did something to help them by simply respecting them. Another big issue with education is patience; some people do not have enough patience to guide children to what they are supposed to learn. Emerson also believes that patience is an important part in education, â€Å"to regard the young [children, they require] no doubt, rare patience: a patience that nothing but faith in medial forces of the soul can give,† Emerson was trying to say that someone has to really care in order to teach information to children (page 105). Some people do not see the point in having art classes or history classes; the reason why is because art assists students to express themselves in a way that words cannot along with helping them find out what kind of person they truly are; and history is needed to teach children where they originated from; and to show them mistakes that other people in the past made so they will not make them again. Todd Gitlin in â€Å"The Liberal Arts in an Age of Info-Glut† agrees with this â€Å"[students] need some orientation to philosophy, history, language, literature, music, and arts that have lasted more than 15 minutes,† (page 156) because students need the outlet to express themselves; or if they do not they would not learn morals then they would become exactly what people were trying to stop; as shown in â€Å"The History Teacher† by Billy Collins who stated, â€Å"the children would leave his classroom for the playground to torment the weak and the smart,† all because â€Å"[the teacher tries] to protect his students’ innocence he told them the Ice Age was really just the Chilly Age, a period of a million years when everyone had to wear sweaters. And the Stone Age became the Gravel Age, named after the long driveways of time,† this demonstrates how not teaching children lessons of the past which are the brood violence’ that others committed in history; by not teaching this history it affects children’s behavior in real life (page 143). Morals are right and wrong many people’s morals will differ; this is why teaching them is tricky because the teacher’s morals might not be the same as the parent’s morals. This is why some of the history in textbooks is sometimes just the summary of what really happened but not enough for the main point to be set across unlike in â€Å"The History Teacher† where, â€Å"the Spanish Inquisition [is] nothing more than an outbreak of questions such as â€Å"How far is it from here to Madrid? †,† and â€Å"the War of the Roses took place in a garden, and the Enola Gay dropped one tiny atom on Japan,† explains when a teacher goes too far in trying to protect student’s mind from bad; when only good is taught and everything else is censored then the students become the opposite; because they do not know the consequences of doing bad, which is why history is taught. As teachers and parents they have to let their students make their own choices as shown in â€Å"From Education† Emerson says, â€Å"it is not for you to choose what he shall know, [or] what he shall do,† shows that sometimes a student needs to find out the consequences the hard way, and let them choose what they want to learn (page 143). Education is needed in modern day society to help students and children grow and help the nation; by giving students proper education the teacher are not really helping the students but they are helping themselves. Teaching creativity helps a student express themselves; respect should be given so the student can give it back; patience is needed to help them understand; morals need to be taught through history so the student will make fewer mistakes; these are essential to a good education and an even better future: as shown by the writings of Billy Collins, Ralph Waldo Emerson, and Todd Gitlin.

My company is lays

My company is lays My company is lays FRITO LAYS I am SUBODH KUMAR, owner of FRITO LIMITED, which produces lays. My company was started with a capital of 2 crore on 12th Dec, 2009. The main product of my company is lays. My company also produces other products like energy drinks, popcorns, frosties, chips, etc.But the main product is lays. The name of my corn flakes is FRITO lays .I chose lays because lays are regularly used by people of all age groups in all seasons and the market of lays is high throughout the year. The idea came into mind when I saw a child who did not want to eat that because he did not find it tasty and I decided to make something tasty for all. And the idea worked. I succeeded in making my own cornflakes. Frito lays are made of. Frito lays comes in two sizes the Family Jumbo size, and in the small size, just enough for one person. The Jumbo packets have masks of animals as cutouts, and kids love to have them. The ad is targeted at mothers who are finally going to buy the product which is meant for family consumption. Kids are surely going to demand it,. Ingredients The main ingredients of FRITO LAYS are: EDIBLE VEGITABLE OIL, SPICES, ONION AND CHILLY POWER, CORIADER POWDER, SALT, GINGER POWDER, BLACK PAPER POWDER, TERMARIC POWDER, SALT, AND TARTERIC ACID VARIOUS FLAVOURS: There are various flavours of NUTRILLES corn flakes. NUTRILLES Banana Bite. Delicious strawberries. Mango mania. Chocoleceous Chocà ³s Musculaceous Frostiest for fun. Each one has a distinctive taste to invite Young and Grey to morning taste buds and in a mix, its a jingle to top up with Tropicana fruit mixes for a great Nutritious head start for the day. The best part of lays has always been that it has been a brand ambassador for Fat Free Food which has gone in a big way to reduce FP Ratio. We all know that the Indians have lost the key to healthy living (Healthy Diet and active Lifestyle) because we can never control our Gastronomic desires after reading so many Foodie revs from the likes of Giyani, Karvy and Cowy. Healthy diet means Carbo, Proteins bla bla bla and near to zero Fat and near to zero Sugar. Do we have to remember all this when lays takes care of every nutritive fact on its cover less glossy than Star dust ,but more attractive and more Crispy which makes it the First company in the world to declare its Fat and Sugar levels. Wholesome Facts-Thought for food For all those who think that you should eat like Kings for BF, Lunch and Dinner and those who think that you should starve like Beggars to break weight, healthy BF is the most important way of getting adequate Energy and Nutrition which can be had by wholesome grains and wholesome diet. Complete planned food as per MY PYRAMID means the right combination of Grains-Non refined whole potato, brown rice preferably and refined white rice, wheat or bread if not. Vegetables-Dark Green orange, starchy Vegetables, Peas and Beans. Typically, a NUTRILLES cereal with milk fulfils a major part of BF but will not be complete without Fruits or 100% fruit..It will be no understatement to say that lays contain rich amounts of Carbohydrates, Proteins, Sodium, Potassium, Vitamins, Fibre and an amazing 0.3 grams of Fat only in a bowl full. lays 100 years of commitment to Nutrition can be found in every product that it manufactures and innovates and deserves rich place in the History of Processed Foods. CURRENT SITUATION: MARKET ANALYSIS: MARKET SIZE: The market size of my is large. But it can be changed according to the market demand by changing the price of the Lays. My objective will be to increase the market share of my product. I will develop strategies accordingly. There is considerable competition in the market for my product but as I have developed an all new product in which I have catered all age groups like children ,young, and aged people. So obviously the market size of my product is considerably large. But there are a large numbers of competitors in the market which are threats to my company. For that I have formulated effective strategies to curb their competitive strategies. There is only one big competitor of my company that is a big name in itself uncle chips, that produces a variety of products in this range. PORTERS FIVE FORCES ANALYSIS: Porters 5 forces analysis is a framework for the industry analysis andbusiness strategy development developed by Michael E. Porter of Harvard Business School in 1979. It uses concepts developed in Industrial Organization (IO) economics to derive 5 forces that determine the competitive intensity and therefore attractiveness of a market. 1) The threats of substitute products:- the existence of substitutes lays can be the threats. If I increase price of my productpeople will shift to other substitutes. Also if the competitors decrease the the price ofsubstitutes lays it can also can affect the behaviour of consumer, because the consumer is rational. buyer propensity to substitute relative price performance of substitutes buyer switching costs perceived level of product differentiation 1. The threat of entry of new competitors:-It is also possible that new competitors may enter into the market because it is an ever increasing market that will go for ever. Profitabilitymarket increases the producers or competitors and competition arise so profitability decreases. The existence of barriers to entry (patents, rights,etc.) economies of product differences brand equity 2) The intensity of competitive rivalry:- This is the major determinant of the competitiveness of the industry. Sometimes rivals compete aggressively and sometimes rivals compete in non-price dimensions such as innovation, marketing, etc.I will try to bring new innovations in my product to survive in the market. number of competitors rate of industry growth intermittent industry overcapacity exit barriers 4) The bargaining power of customers The bargaining power of the customers does matter a lot. The ability of customers to put the firm under pressureaffects the customers sensitivity to price changes. buyer concentration to firm concentration ratio bargaining leverage, particularly in industries with high fixed costs buyer volume buyer switching costs relative to firm switching costs buyer information availability 3)The bargaining power of suppliers Suppliers of raw materials, components, and services (such as expertise) to the firm can be a source of power over the firm. Suppliers may refuse to work with the firm, or e.g. charge excessively high prices for unique resources. supplier switching costs relative to firm switching costs degree of differentiation of inputs presence of substitute inputs These factors are likely to affect my company and I will have to accept to their conditions. MARKET SEGMENTATION: I have segmented the market on various basis like: 1) AGE :I made the segmentation on the basis of age. For kids there are various flavours and attractive shapes of the lays. For young there is weight losers that can decrease weight within 15 days. For middle age people there is another kind that keeps them strong and contains anti ageing substances. 2) INCOME:I have segmented the market on the basis of income so every class of society gets benefit from my product. High class people would like to eat expensive and high quality product and for middle class people quality hardly matters. laysbets on localisation to beat others ORIGINAL lays maker Frito has begun exploring new formats of cereal consumption, category segmentation and localisation, with Quaker, HULs Amaze and Nestlà ©s Cerevita beginning to occupy space in the Rs 250-crore small but rapidly growing Your browser may not support display of this image.breakfast cereal market. FRITO Your browser may not support display of this image.India is also in the process of rolling out its relaunched muesli Your browser may not support display of this image.brand Extra and plans capacity expansion at its current plants. Declining to divulge specific expansion plans, Mr Dutta said: We are exploring new formats and expanding the number of offerings. But we wont veer away too much from cereals as it remains our core competence. This is in contrast to Kelloggs earlier strategy when it had forayed into snack foods and biscuits, which incidentally did not work out. Forthcoming expansion plans would include identifying gaps in healthy food consumption and segmenting the ready-to-eat cereal category, a recent example being that of Special weight-a weight management cereal aimed at women and also Frito biggest brand. Your browser may not support display of this image. By volumes, lays remain Frito biggest Your browser may not support display of this image.brand in India, followed by Chocà ³s. Its muesli, available as Just Right in Your browser may not support display of this image.India previously, has now been rebranded extra. FRITO Your browser may not support display of this image.India experiments with localisation are now paying off, with localised variants Your browser may not support display of this image.such as mango and honey and the low-priced K Pack bringing in volumes. The Indian subsidiary is now among the fastest growing markets for the $12-billion based FRITOthough its contribution to the companys global sales remains marginal. My Your browser may not support display of this image.fast-food cereal maker is exporting to other countries in the sub-continent Your browser may not support display of this image.such as Nepal, Sri Lanka, Bangladesh and Bhutan. CURRENT SITUATION: 1) Financial position:- The financial position of my company is good. I have enough funds to compete in market .My company has good financial record. The assets of the company are greater than liabilities that show the company is in good position. The company is earning increased amounts of profit. 2) Skills:- In my company, educated and qualified staff or people are there, who have best abilities and skills. Who have new ideas to compete in market? 3)Time:- In my company there is flexibility in timings. Work occurs in three shifts .This makes the employees feel comfortable at work. 4)People:- In my company FRITO people are Divided into 3 management level. Top level management, consists of managers who make strategies, take decisions andimplement them in company. Middle level management: there aremanagers who follow the order of top level managers and control on lower level management. In lower levelmanagement: there are supervisors and labour. Objectives of FRITO LIMITED: 1) Financial objective: To make the best financial plan. Earn net profit nearly Rs. 1 crore lakh per year. Every year reduce losses nearly 10%. Make reserve surplus nearly 5% per year. 1. Marketing objective: these are following: Introduce a product that all sections of people like and get benefit from it. Capture as many customers as I can get from all sections of society. My objectives will be that the customers are satisfied by my product and they become loyal to my product. My objective will be to increase the sales of the companyand for that I will adopt various strategies like good promotion like advertisements,newspapers,hoardings,brochures,etc. 2. Long term objective: These are following: To make a strongposition in the market for long term. Provide best possible services to the people. To introducenew and nutritious products in market. To forecast the coming challenges of competition in market. Currentsituation: Macro Environment: 1) Economic environment:- The economic conditions of the country affects the sale of a product. The available purchasing power in an economy depends on current income, prices, savings, and debt and credit availability. We must pay careful attention to trends affecting purchasing power, because they have a strong impact on business. If the per capita real income of the country is low then the people will switch to other cheap products in the fastfood.However the high class people will switch to my product. That is why I have segmented the market on the basis of income .I have made lays for various income classes.Various prices of the product are available. 2) Social-cultural environment:- Society shapes the beliefs, values and norms largely defines consumer taste and preferences. This environment directly affects my companys product through consumers taste. 3)Technological environment:- Technology shapes the future of any society. I must constantly watch changes in technology for keeping track of competition and customer wants. It plays an important role in determining the type and quality of goods and services to be produced and the type of plant and equipment to be used. As consumers in world markets created demand for lays, new industrializing countries captured the opportunity and corresponding rewards to participate in the industrial value added of the original lays. These countries were able to participate in the $1.40 of industrial value added reward resulting in the transformation of the required 10 cents of lays to produce the $1.50 box of Frito lays. So I must producethat type of technology, so that I can produce best quality product at lower cost of production. 4) Political-legal environment:- The political environment has a major effect on the way financial services industry carries out their business. Parliament passes out legislation to these organisations who then apply it to business in the financial sector which influence the way they go about their business. The three main forces within the political environment are National and Local government, the EU and different regulatory bodies. These regulatory bodies approach to the supervision of those it regulates will be to apply these principles, other rules, laws, government agencies and pressure groups that influence and limit various organizations and individuals. Consumer behaviour:- It is the study of how individuals, groups and organisations select, buy, use dispose of goods, services, ideas or experiences to satisfy their needs and wants. We study of consumer by following ways: o Demographics:-In this we divide consumer on the basis of variables such as age, family size, gender, income, occupation, education, religion, race, generation, nationality social class. For example I have divided the consumers on the basis of income, age,family size. For example on the basis of family size I have made jumbo packs, family packs. Psychographics:- In this we assess consumers at mental level to determine choices for buying the products. This process includes motivation, perception, learning, beliefs attitudes. Motivation:- It refers to way in which urges, drivers, desires, aspiration, needs direct, control or explain the behaviour of human beings. Motivation has close relationship with consumer behaviour. So with the help of motivation we can calculate the consumer feelings for the product. By the help of effective advertisements I will try to motivate the customers to buy my product. Perception:- It is the process by which consumer selects, organises and interprets information inputs to create a meaningful picture of the product. By the help of advertisements and influential brand ambassadors we can make the customers perceive good about our products. Learning:- It includes changes in our behaviour arising from experience. Most human behaviour is learned, although much learning is incidental. I will try to see how customers have previously responded to the products and how they have reacted to them after buying them once.. Nature of buying decision:-Buying decision includes how the customer evaluates various alternatives to buy the product. It includes various steps like : 1) Problem recognition:- In this the customers see where from the need has risen or the product. Need can arise from various sources like family friends. The need for my product i.e. lays can arise when some friend who is also using my product tells u about it or recommends it for your children. Problem recognition is that result when there is a difference between ones desired state and ones actual state. Consumers are motivated to address this discrepancy and therefore they commence the buying process. Sources of problem recognition include: An item is out of stock Dissatisfaction with a current product or service Consumer needs and wants Related products/purchases Marketer-induced New products The relevant internal psychological process that is associated with problem recognition is motivation. A motive is a factor that compels action. 2) Information search:- Once the consumer has recognised a problem, they search for information on products and services that can solve that problem. Belch and Belch (2007) explain that consumers undertake both an internal (memory) and an external search. Sources of information include: Personal sources Commercial sources Public sources Personal experience The relevant internal psychological process that is associated with information search is perception. Perception is defined as the process by which an individual receives, selects, organises, and interprets information to create a meaningful picture of the world 1. Information evaluation: After the customers search the information about the product they will evaluate various alternatives. At this time the consumer compares the brands and products that are in their evoked set. How can the marketing organization increase the likelihood that their brand is part of the consumers evoked (consideration) set? Consumers evaluate alternatives in terms of the functional and psychological benefits that they offer. The marketing organization needs to understand what benefits consumers are seeking and therefore which attributes are most important in terms of making a decision. 2. Purchase decision:- Once the alternatives have been evaluated, the consumer is ready to make a purchase decision. Sometimes purchase intention does not result in an actual purchase. The marketing organization must facilitate the consumer to act on their purchase intention. The provision of credit or payment terms may encourage purchase, or a sales promotion such as the opportunity to receive a premium or enter a competition may provide an incentive to buy now. The relevant internal psychological process that is associated with purchase decision is integration. 3. Post purchase evaluation:- I will have to check out whether the customers go repurchase or not. After the purchase consumer might like to rationalise the purchase decision. The consumer would go for post-purchases action and uses of products. Post-purchase satisfaction is the function of trade off between the expectation and the performance achieved. Summary of situation analysis ofFRITO LAYS LIMITED. Internal strengths:- The main strength of my product is that it tastes so good, a quick and easy eat on the run food. There are a lot of flavors,lots of crabs. It is cheaper than any other nutrition bar out there .The main strength of my company is quality new innovations in products. The product that is lays meets the requirement i.e. a light and fast food. The main feature of my product is that it is very nutritious and it is manufactured in such a way that it is pure in quality. The strength of my company is that there are a range of flavours in the lays that suits every persons taste. Internal weakness:-The Companys weakness is that the lays industry is becoming more stagnant and there has been a little room for growth. EXTERNAL OPPORTUNITIES:- The main opportunities to my company is that the main competitor UNCLE price is very high and people in India rarely buy that .So I have introduced the different prices for different classes of people. This is the main competitive advantage of my product over other companies. External threats:-The main threat to my company is UNCLE that is the main competitor in INDIA. But in this regard I have adopted certain strategies like I launch products that are traditional in taste so that people like my product. The threats are also from other products that can be used as substitutes. Marketing Research Steps: Marketing Research Approach Once your problem is better defined, you can move onto developing marketing research approach, which will generally be around a defined set of objectives. Clear objectives developed will lend themselves to better marketing research approach development. Developing your approach should consist of honestly assessing you and your teams market research skills, establishing a budget, understanding your environment and its influencing factors, developing an analysis model, and formulating hypotheses. Overall Theory of the Marketing Research Approach What is your overall theory and hypothesis? What do you intend to prove or disprove? What actions are your company willing to take based upon survey results? What are the internal/external roadblocks that will need to be overcome to drive results? Marketing Research Design: I designed the market research in a very effective manner. One thousand consumers were asked a series of questions about the FRITO brands and were shown some initial designs. In particular, the researchers wanted information about the impact of the designs on the shelf, the ease of recognition and the clarity of the brand name and product. The results of the market research confirmed that one design led the field. It highlights the N logo, .. The big advantage of using the N logo was that it was a protectable brand image. Other competitors would not be able to imitate it. Having decided on the new corporate brand icon, the designers had to incorporate it into the design of the packaging for all 29 individual brands. The latest computer technology was used to digitally generate the artwork and the familiar characters such as Snap, Crackle and Pop, Captain Rik and Tony the Tiger were re-drawn in a more modern style. For each product the image was designed to wrap around the box and each side, including the bottom have also been given a strong branded look. The only part of the old design to be kept was the nutritional information, which had itself been re-designed in 1998 and had even received recognition from the Plain English Campaign for the clarity of its explanations. This had already proved to be very consumer friendly and a big success so it was simply incorporated into the new design. It was essential not to alienate consumers with radical new designs and it was important to maintain the individuality of each brand. This is known as the brand equity and means the value of a brand that has been built up over a number of years. Frostiest, for example, keep Tony the Tiger, the familiar blue background and typeface, while FRITO still radiates sunshine and keeps the red and green cockerel. Although the changes in the corporate image were quite radical, the designs of the individual brands retained enough elements to be instantly reco gnisable. Based upon a well-defined approach, a framework for the designing your marketing research design should be apparent. Marketing research design is the most encompassing of all steps in the marketing research process, requiring the greatest amount of thought, time and expertise and is the point at which those less experienced with market research will obtain assistance from an internal market research expert or perhaps partner with an external marketing research provider. Marketing Research Data Collection Marketing research data collection (often called survey fielding) is the point at which the finalized questionnaire (survey instrument) is used in gathering information among the chosen sample segments. There are a variety of data collection methodologies to consider. Market research data collection methods: Computer Assisted Telephone Interviewing (CATI) Internet survey Mail survey Mall intercepts Traditional telephone interviewing Internet panel Mail panel In-home panel Survey Data Analysis Any survey data analysis will depend on how the survey questionnaire was constructed. Less complex survey data analysis can be handled with any of a number of office suite tools, while more complex questionnaire data analysis requires dedicated market research analysis programs. Make the decision: After collecting all information, after analyzing, the next and last step is taking decision. This step is based on above informations. The above information was used to take necessary steps to make changes in the product to cope with the changing tastes. Research result:- After the process, of collecting all the information about my product FRITOS . On the basis of this research result, I will take all the decisions of present as well as future. Marketing strategy: Product:- It may be defined as a bundle of utilities consisting of various product features and accompanying services. My marketing strategy with regard to product will be to show the various features of the product: Nutritious value. Hunger erasing value. Longer shelf life. Good taste Different flavours. Product mix:- It refers to all the products offered by a firm. It should be differentiated from the product line, which refers to the group of products which are classified together for reasons of similarities on any one of the several criteria such as customer needs, market served, channed used, or technology used in manufacture. In my company, the product mix refers to the various products offered to the people like corn flakes,popcorn,frosties,biscuits,energy drinks,chips,etc. Product strength:- The main strength of my product is that it tastes so good, a quick and easy breakfast, on the run food. There are a lot of flavors,lots of crabs. It is cheaper than any other nutrition barred out there. The main strength of my company is quality new innovations in products. The product that is cornflakes meets the requirement i.e. a light and nutritious breakfast. The main feature of my product is that it is verynutritious and it is manufactured in such a way that it is pure in quality. The strength of my company is that there are a range of flavours in the LAYS that suits every persons taste. Product weakness:- The companys weakness is that the cornflakes industry is becoming more stagnant and there has been a little room for growth. Product life cycle Your browser may not support display of this image. The product life cycle goes through many phases, involves many professional disciplines, and requires many skills, tools and processes. Product life cycle (PLC) has to do with the life of a product in the market with respect to business/commercial costs and sales measures; whereas product lifecycle management (PLM) has more to do with managing descriptions and properties of a product through its development and useful life, mainly from a business/engineering point of view. To say that a product has a life cycle is to assert four things: That products have a limited life, Product sales pass through distinct stages, each posing different challenges, opportunities, and problems to the seller, Profits rise and fall at different stages of product life cycle, and Products require different marketing, financial, manufacturing, purchasing, and human resource strategies in each life cycle stage. The different stages in a product life cycle of my productare: 1. Market introduction stage Cost was high Sales volume was low because people were not aware of the product. No or little competition. Demand has to be created. Customers have to be prompted to try the product. Heavy expenditure on the advertisement to make the people aware of the product. Profits are low in this stage. STRATEGIES IN INTRODUCTION: I visualised the various markets which I could enter because I knew that I could not enter all of them at once. I analysed the profit potential of each product market singly and in combination and decided on a market expansion path. Then I moved the product into another market .I then surprised the competition by developing a second product for another market. I then took the second product to the first market and then launched a third product for the first market. My game plan worked and I served the market with two or three products. 2. Growth stage costs reduced due to economies of scale and Sales volume increases significantly. Profitability. Public awareness. Competition begins to increase with a few new players in establishing market. Prices to maximize market share. STRATEGIES IN GROWTH STAGE:I improves product quality and added new product features and styling. I also entered new market segments. I also increased distribution coverage and entered new distribution channels. Also shifted from product awareness advertising to product preference advertising. I also lowered the prices to attract the new layers of price sensitive buyers. 3. Mature stage Costs are very low as you are well established in market no need for publicity. sales volume peaks increase in competitive offerings prices tend to drop due to the proliferation of competing products brand differentiation, feature diversification, as each player seeks to differentiate from competition with how much product is offered Industrial profits go down. STRATEGIES IN MATURE STAGE: Converting non users. Entering new market segments. Winning competitors customers. Use the product on in new ways. Improve the product. 4. Saturation and decline stage Costs become counter-optimal Sales volume decline or stabilize Prices, profitability diminish Profit becomes more a challenge of production/distribution efficiency than increased sales. STRATEGIES INDECLINE STAGE: I increasedth

A Risk Neutral Framework For The Pricing Of Credit Derivatives :: Business Finance Essays

A Risk Neutral Framework For The Pricing Of Credit Derivatives 1. INTRODUCTION Considerable research effort has gone into Credit Derivatives since the early 1990’s. The roots of credit derivatives can be traced back to the notion that the credit risk of a firm can be captured by the credit rating ascribed to it. This premise is also the cornerstone of loan pricing and credit risk management models the world over, including J.P. Morgan’s CreditMetricsTM. Empirical research enables the predictability of the event of default as well as the Loss in the Event of Default (LIED). This information is expressed in terms of a ‘transition matrix’ - a matrix that traces out the probabilities the migration of a firm’s credit rating. Rating agencies such as Standard & Poor (S&P) provide transition matrices computed from periods of data about bonds - default record and post-default behaviour in the US markets. Lack of adequate data precludes the computation of such matrices in the Indian context, although it is possible to map ratings of Indian rating agencies such as CRISIL onto S&P ratings. 2. TYPES OF CREDIT DERIVATIVES Here is a brief description of some popular types of credit derivatives: 2.1 Credit Default Swaps A credit default swap provides a hedge against default on some payment, such as a bond. The counterparty buying credit protection pays the provider a certain amount in return for a guarantee to make good the loss in the event of default. 2.2 Total Return Swaps In this contract, the ‘payer’ gives a ‘receiver’ the total return on an asset in return for the returns on a benchmark asset, typically a risk-free asset. The payer has thus eliminated the risk of default in return for a lower but certain risk-free rate of return. 2.3 Credit Spread Derivatives Credit spread derivatives take the form of credit spread options, forwards or swaps. A credit spread call option, for example, is a call option written on the level of the spreads for a given bond. The option, thus increases in value as the spread increases, so that the value of the bond is protected. 3. RISK-NEUTRALITY Hypothesising the existence of a ‘risk-neutral’ world is extremely useful in the pricing of instruments whose value is derived from a stochastic process. In the real world, the present price is less than the expected net present value of the likely outcomes in future. Thus, for example, if the price of a commodity can become either Rs.

deviance :: essays research papers

Deviance is an individual's or group's behavior, ideas, or attributes that some people in society find offensive, wrong, immoral, sinful, evil, strange, or disgusting. This definition consists of three parts. Expectation: Some behavioral expectation must exist. Violation: There must be a real or implied violation of the expectation Reaction: An individual, group, or society must react to the deviance The strain theory by Robert Merton believes that American society pushes individuals toward deviance by overemphasizing the importance of monetary success, while failing to emphasize the legitimate means to achieve that success. Cultural Transmission Theory by Edwin Sutherland states that deviants learn patterns of behavior form the people with whom they associate on a regular basis. Not only do they teach us the techniques for committing deviant acts, but also a set of beliefs and attitudes that justify or rationalize the behavior The Anomie Theory was coined by Emile Durkheim and it refers to the condition of normlessness, in which values and norms have little impact and the culture no longer provides adequate guidlines for behavior. Deviance is also thought of as an individual choice because it appears that the consequences of doing it are more desirable than the consequences of doing something else. The choice is as simple as weighing the pros and cons. Biological theories are a bit weak due to all the exceptions to the rule. William Sheldon proposed that deviance is in the body type. Other theorists say its in the extra Y chromosone Psychologists have attributed antisocial behavior to the conscious mind being too weak to overcome the strength of the id. Labeling theorists attempt to explain how cultural and individual perceptions create and sustain deviant idetities. A deviant is not different from you or I, they are just labeled deviant successfully. Has led sociologists to distinguish between primary and secondary deviance. Primary deviance is the original behavior that leads to the application of the label to an individual. Secondary deviance is the behavior that people develop as a result of having been labeled Functions of Deviance Deviance actually helps teach society's rules providing illustrations of violation. It is functional in that it 1) causes the group's members to close ranks 2) promotes group solidarity 3) help clarify what society really believes in 4)teaches normal behavior by showing us what is abnormal. Durkheim stated that deviance is "an intergral part of all healthy societies." There seems to be a disjunction between means and ends, such as the emphasis on wealth and success without many legitimate means to achieve them.

An Inspector Calls 13

We don’t live alone. We are members of one body. We are responsible for each other. How does Priestly present this theme through the use of character, action and dramatic devices? ‘An Inspector Calls’ by ‘J. B Priestly’ is a post world war 2 drama set in 1912. The play is set in the industrial town of Brumley, the play is set in the front room of the Birling household. The play follows the classical unities rule where the play is set in one place, this allows future interpretations of the play to be less imaginative in where they set it, but it does mean that they can add more detail to the set as it never changes.The Birling family is a lower upper class family who have benefited from the industrial revolution. In the Birling family there are four members and one soon to be member of the Birling family; there is Mr Arthur Birling, Mrs Sybil Birling, Sheila Birling and Eric Birling. The soon to be family member is Gerald Croft. During act one they get a visit from Inspector Goole. Inspector Goole is a very secretive character who likes to keep his card close to his chest. The inspector is here to piece together events that led to a girl’s suicide; this girl is called Eva Smith.Pristley is socialist, he believes in equality between everybody; he uses the inspector as his mouthpiece for his socialist views. The Birling family have capitalist views, these are that not everyone is equal; you have to work and earn money to be successful. They are also quite a smug family, who only have interests for there own priorities. The Inspector wants to teach the Birlings about social responsibility; social responsibility is about looking after everyone is your community, not just your own interests.The play itself is set in 1912, but it was written in 1945 and first performed in 1946. This gives the audience hindsight into events that have happened in between that time. Mr Birling mentions the Titantic being ‘unsinkable, absolute ly unsinkable’, although the audience knows this isn’t true as the Titanic sank on its maiden voyage. The characters in ‘An Inspector Calls’ are very important, as they’re views and beliefs play a huge part in the story. Mr Birling is self-centred man, with only interests in money. He believes money is more important than people.He would rather sack someone instead of giving them a small pay rise, even if they were a very skilled worker, as in the case of Eva Smith. He is an avid believer in capitalism, he is a social climber, he started his business with nothing and climbed up the social ladder to where he his now. Mrs Birling is a very arrogant and snobby person; she chairs a charity called the ’Brumley Women’s Charity’. It was set up to help unprivileged women try get back on there feet if they are exceptionally poor. Although, Mrs Birling uses it as a social status to make her look like an individual that has social responsi bility.Mrs Birling is the complete opposite, she abuses her position as chair of the board, she has a big influence on the board, which she uses to turn down Eva Smiths application. She has the least respect for the Inspector of all the characters. She tries – unsuccessfully – to intimidate him and force him to leave, then lies to him when she claims that she does not recognise the photograph that he shows her. Gerald Croft is the fiance of Sheila. Gerald is the son of a very wealthy business man who is in a trade war with Mr Birling and his company.Gerald and Sheila coming together in marriage is seen as a huge gain towards a partnership between the two businesses. Gerald is in his fortys, he has views of both the older generation and the younger generation. The inspector is worried that Gerald will follow the views of the older generation. The inspector see’s the younger generation’s views as the way forward in life as the older generations views are ca pitalist and self-centred. The two younger characters in the play, Eric and Sheila Birling are seen by the inspector as a shining light of hope for the future of the family as there views are open to new ideas.Eric is seen by his parents as being venerable so they have kept him on a close watch. Eric seems  embarrassed and awkward right from the start. The fist mention of him in the script is  Ã¢â‚¬Å"Eric suddenly guffaws,†Ã‚  and then he is unable to explain his laughter, as if he is nervous about something. (It is not until the final act that we realise this must be because of his having stolen some money). Sheila is the fiancee of Gerald; she has views of the younger generation, but let her anger come over her when in the clothes shop Milwards in which Eva Smith worked in.Sheila used her famiy’s wealth to force the Milwards manager to sack Eva because Eva smirked; Sheila claimed that Eva was mocking her. Although she has probably never in her life before consider ed the conditions of the workers, she shows her  compassion immediately she hears of her father's treatment of Eva Smith:  Ã¢â‚¬Å"But these girls aren't cheap labour – they're people. † Within  the play  Ã¢â‚¬ËœAn Inspector Calls’, Priestly uses numerous dramatic devises to get across his message of moral, class and political influence.The first hints of his central themes are imposed when Priestly describes the scene and setting of the first act. An immediate perception is given off towards the audience of ‘heavily comfortable house. ’ With this being a place of constant setting, a reflection of real time and naturalism is released. The lighting prescribed for the scene also creates the mood of  the play. Priestly states within his stage directions the lighting should be ‘pink and intimate’ prior to the inspector arrives a shaded glow of rose tint then should grow ‘brighter and harder’.In context and example of th ese stage directions are as pursued. ‘The dining room of a fairly large suburban house, belonging to a prosperous manufacturer. It has good solid furniture of the period. At the moment they have all had a good dinner, are celebrating a special occasion, and are pleased with themselves’. Another devise used to enhance  the play  writer’s dramatic concepts is the use of dramatic irony. These are used when the knowledge of the audience exceeds those of the characters within  the play.This technique of dramatic irony is in attendance when Mr Birling makes self-assured conjectures about the coming war and the ship Titanic being unsinkable. For example Priestley uses techniques to expose Birling’s naivety and generation gap. Tension is also secured throughout  the play  as each character holds significant connection with the suicide victim, Eva Smith, who represents the universal populace. By making Eva a representation rather than a real character the moral of  the play  is taken more literally. The contribution from each character also produces a deeper and more involved structure towards  the play’s plot.Timing which features as a critical decisive; with stage directions of speech, movement exits, entrances and sounds. A strategic illustration of this is the arrival of the Inspector instantaneously, subsequent to Mr Birling notifying Gerald about his imminent knighthood and regards of how ‘a man has to look after himself and his own. ’ The Inspector, the true mouth piece of Priestly adds a dramatic tone. The character is directed with the use of pace and tension and presents each idea and enquiry without conjunction, by observing and exposing each statement from an individual’s account.This method slowly throws light on the core of Eva’s life and the real effect of classes on a wider population. Inspector Goole is the eponymous character in An Inspector Calls' by Priestley who has many f unctions. Primarily, he is introduced to the play to interrogate the Birling  Family  and Gerald Croft, but Priestley also uses him to move the plot forward and as a device for the writer to voice his opinion, furthermore he controls movement on stage, encourage the characters and audience to learn from their mistakes and to create moments of tension and mystery.The Inspector creates moments of tension in the play, mainly at the end of Acts One and Two where something happens and the audience is waiting for someone to confess their relation to the death. Inspector holds up a hand. We hear the front door. They wait, looking towards the door. Eric enters, looking extremely pale and distressed. He meets their inquiring stares. Curtain falls quickly. At this moment, the audience would be on the edge of their seat and because the Three Acts are continuous, this act change is just in the right place for creating a cliff-hanger.This also happens at the very end of Act one where I have quoted above, and these moments aren't just at the end of the acts, they can also be in the middle caused by a passing comment. â€Å"Naturally I don't know anything about this girl† claims Mrs Birling. Inspector â€Å"well, we'll see, Mrs Birling†. This is just a very short sentence but it gives the audience a hint of what is to come next and that Mrs Birling has a connection to the death and they just want to find out what it is. I think the Inspector is very successful in putting Priestley's point across and that he captures the audiences' attention really well with his gripping speech.The Inspector is the creator of all of the drama, tension, intrigue and mystery in the play An Inspector Calls' and he is used incredibly well to capture the audience’s attention. I think that Priestley, as well as using him as the main character in terms of development in the storyline, has really just used him to echo his own views. This is to give a rather obvious moral to t his play saying that everybody's actions affect everyone else and no one should be selfish as it could influence someone's life greatly in a chain of events. Priestlys message is still relevant as the gap between the classes is ever increasing,

Disposal of Offal and Environmental Concerns Essay

People complain about the much slower disposal of offal and other animal waste thrown uncovered in the midst of residential areas after sacrificing of hundreds of thousands of animals by the citizens as the necessary ritual of Eid ul Azha. Such highly random throwing of animal waste could cause an outbreak of infectious diseases anytime in the overcrowded residential areas. Dwellers of various parts of the country had been pinning great hopes to the revival of town administrations, after the gap of a long time, for resolution of their long-pending municipal and civic problems, especially unattended piles of garbage nearby to densely populated residential areas, posing serious health hazards to their residents. Town administrations claim to have made effective arrangements for the removal of offal and cleanliness during Eid ul Azha. The concerned public quarters said that the sanitation and cleanliness situation had been a lot better in residential areas. In several instances, especially in far-flung areas, offal and other animal waste remained unattended in open grounds and alleys from dawn to dusk. In some brazen incidents, the stray dogs and scavenger birds were found tearing up and devouring upon these openly thrown pieces of offal and other parts of animal waste, creating serious health and civic problems. In some areas civic situation had been already pathetic with sewage overflowing on several of the major roads of city and with these scattered unattended offal and other parts of animal waste, the situation has been quite messy in the area with the passage of Eid ul Azha days. In several residential parts, people on self-help basis and privately hiring the services of sweepers disposed of offal and other animal waste and also undertook health preventive measures as till late evening there had been no disposal work by the town administration. Management practices -an overview: Appreciable practices: * Every town administration had designated its own offal collection and dumping points for proper disposal of offal and animal waste. These trenches for disposal of offal would be filled after the third day of Eid ul Azha. * Extensive insecticide fumigation and aroma spray carried out in residential areas to prevent the outbreak of contagious diseases and ameliorate the civic and sanitation situation in major residential areas of the city. * The management has failed to dispose of the intestines, offal and carcasses of sacrificial animals the jurisdiction during the Eid ul Azha. * A visit revealed that sanitary workers of the civic body did not bother to clean the areas of scattered entrails of the sacrificial animals, which were still lying along the main road. * The management before the Eid-ul-Azha had divided the city into zones for effective implementation of the action plan, especially prepared for cleanliness. * To keep the city clean and remove remains of the sacrificial animals cancellation of leaves of the Sanitation staff was announced to work round-the-clock in three shifts. * In many major cities the authorities made deep ditches for the proper disposal of the of offal and animal flashes while Lime powder also being sprinkled and applied to garbage trolleys and sacrificial places to avoid pollution and rush of birds. * The vehicles and staffers used by the Town administration for emergency duties for disposing of offal after sacrificing of animals, proved to be too less in numbers given the heavy volume of task. Malfunctioning of administration: * The inhabitants have been urging the administration high-ups to ensure cleanliness of the entire city on emergency basis to avoid nauseating odor and related problems. * It was also observed that in most parts of the capital city excluding posh areas people have not thrown the offal and other wastage of sacrificial animals at prescribed places. * The improper disposal of offal and wastes is not only polluting the environment but also disturbing the aerial traffic in the airspace near the airport. After the slaughtering of animals near railway tracks, the intestines, offal and other wastes need attention of the authorities to prevent people from spreading pollution in jurisdiction of airports and cant areas. * Birds pose a safety threat to airplanes, especially during landing and take-off. When birds strike an aircraft traveling at high speed, the impact can sometimes be dangerous. Despite Pakistan Air Force (PAF) awareness campaign before Eid, the locals as well as the municipal staff could not ensure quick and safe disposal of the remains of the sacrificial animals in the jurisdiction of the airport. * The surrounding area’s pollution attracted birds and causes problems to the pilot. The removal of dirty flashes and meet of animal from the sites of slaughtering centers is direly needed in order to avoid any misshape. * Some residents throwing the animals` waste into narrow drains, causing stringent smell in their locality. * Suburbs were specially ignored by the sanitary workers of the civic body where remains of the sacrificial animals had created serious problems for residents. The Irony: The reckless attitude of the local municipal administration and residents not caring for cleanliness could also cause diseases. There is severe need that municipal administration should ensure that the waste of each animal should be dumped in deep ditches to avoid pollution as well as rush of birds toward slaughtering sites in the city. Those people who violate law and leaving animal wastes on open surface of the earth must be charges with heavy fine to forces them to keep the environment clean. Measures to be taken: * A consolidated strategy should be adopted on the occasion of Eid-ul-Azha for sanitary arrangements and disposal of offal of sacrificial animals. * Cleanliness is an article of faith and as a nation, it is a collective responsibility to keep the surroundings clean. * Cleanliness arrangements should be ensured on Eid as well as Taroo and Maroo at any cost and stern action should be taken against the persons burning â€Å"Siri Paays† (head and feet of sacrificial animals) on the roadsides as it causes environmental pollution. * The administrative officers and officials displaying negligence towards sanitary arrangements during Eid days will not be spared. * Ban on the sale and purchase of sacrificial animals in the city should be strictly implemented and this business should be carried out only at the points specified for this purpose. * A vigorous public awareness campaign should be launched for maintaining cleanliness during the Eid days and disposal of animals waste and the assembly members should personally supervise the Eid arrangements. * The Chief Minister directed that complaint cell regarding cleanliness arrangements should be activated and it should work round the clock to redress public complaints. * Modern technology should be utilized for the supervision of the sanitary staff and planning should be made for this purpose with the assistance of Information and Technology Board. * Volunteers should also be deputed for sanitary arrangements on the occasion of Eid. * Special bags should be given to the citizens for disposal of animal waste while special centers should also be established for the collection of offal from where it will be taken and destroyed at specific places in a proper manner. References: 1. http://www.thenews.com.pk/Todays-News-4-140017-Slow-disposal-of-offal-irks-residents-in-many-areas 2. http://www.brecorder.com/general-news/172/1252726/